Mobility has changed field. It has resulted in access, which has led to process transformation and new efficiencies. Now it’s time to think about enablement—boosting sales through the right content, delivered at the right time.
What happens in the field, should not stay in the field, but that has been the case with marketing assets. There has been no way to measure usage and effectiveness of content, which has resulted in wasted time for both marketing and sales and has surely impacted the bottom line negatively.
Mobility can change that too.