RIM Targets SMBs

— December 01, 2007

Research in Motion (RIM) estimates that small-to medium-sized businesses account for 52% of total mobile workers in North America. An Angus Reid study conducted earlier this year found that 78% of SMBs are interested in deploying a wireless solution.
Many SMBs lack fulltime I.T. staff, making online self-support critical for any mobility solution they adopt. SMBs are also looking for a solution that can run on an existing email server and offers high security, according to Angus Reid.
RIM is aiming to meet these SMB criteria with its new BlackBerry Professional Software, which supports up to 30 users with the option to upgrade to its BlackBerry Enterprise Server options as a business grows.
A set-up wizard and quick links simplify the installation process. A preinstall assistant utility assesses the user's environment and provides a recommended configuration.
The new software offers the same 386 security policies as the BlackBerry Enterprise Server, but new set-up templates are designed to make it easier for SMB users to implement the policies they need.
It integrates with Microsoft Exchange or IBM Lotus Domino and offers full BlackBerry Mobile Data System support, so customers can extend internal applications to mobile employees and use any thirdparty applications developed for the BlackBerry platform.
One user license for BlackBerry Professional Software can be downloaded for free; five licenses costs $499, and a 10-user bundle is available for $849.
-SUSAN NUNZIATA
ME

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