Mobile CRM: Empowering the 24/7 Road Warrior

— June 25, 2007

Organizations are facing a new type of challenge regarding sales productivity as they seek to remain competitive and increase market share. Traditional selling pressures such as reducing sales cycles and costs, and maximizing customer retention, have been adequately addressed through the deployment of traditional and oft-improved Customer Relationship Management (CRM) and Sales Force Automation (SFA) enablers. Have sales forces fully embraced the tools provided to them? In January and February 2008, Aberdeen researched over 175 sales organizations in order to investigate whether the adoption of a new, more robust set of mobile applications is likely to lead field personnel, and organizations as a whole, toward increased productivity by realizing the full potential of mobile CRM. Download the report now.



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