Becoming Mobile First

By  Lori Castle, Editor in Chief
— September 15, 2013

Mobility is not new to business, but companies are still challenged to get out of the mode they are currently working in—moving from responding to demand versus creating an enterprise-wide strategy around mobile.

Read about strategic "do's and don'ts," and understand the steps to take in changing an opportunistic approach to one that considers mobile first; where the benefits include flexibility, speed and scale,and the results are a better cost structure, consistent governance and greater adoption rate.

POST A COMMENT

comments powered by Disqus

RATE THIS CONTENT

12345
Current rating: 4 (7 ratings)

MOST READ STORIES

topics

INFOGRAPHICMore >

Must See


FEATURED REPORT

EKN Research: How Mobile is Driving Personalized Context and Engagement

Retailers and hospitality enterprises are well aware that mobile technologies must be driving consistently high standards of in-store or in-location customer engagement. These are key imperatives for customer relevance, financial gains, loyalty and brand advocacy. However, more often than not, such standards break-down in stores due to a wide variety of reasons. Download this benchmark report to understand how mobile is driving a more personalized engagement and key business pains, performance and capabilities related to in-store customer engagement.