Mobile Application Management(MAM)

HTML5 vs. Native Mobile App Development

2/27/2012
Learn how developers are using HTML5 and native development methods to build mobile apps. Get practical insights on how these tools are being used, what's driving their usage and how to choose the best development approach for your business. VDC Research White Paper sponsored by Verivo Software: Native & HTML5Mobile Apps.

Antenna Ramps Up Its Mobile Game with AMPchroma

2/21/2012
Antenna's colorfully named new platform seeks to bring simplicity to ever more complex enterprise mobile environments, going beyond application development to full mobile lifecycle management.
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EKN Research: How Mobile is Driving Personalized Context and Engagement

Retailers and hospitality enterprises are well aware that mobile technologies must be driving consistently high standards of in-store or in-location customer engagement. These are key imperatives for customer relevance, financial gains, loyalty and brand advocacy. However, more often than not, such standards break-down in stores due to a wide variety of reasons. Download this benchmark report to understand how mobile is driving a more personalized engagement and key business pains, performance and capabilities related to in-store customer engagement.