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YMDC Report: App Expansion, Machine-to-Machine Learning to Boost MLB Customer Engagement

MLB Advanced Media shared B2B, B2C mobile strategies during the Yahoo! Mobile Developer Conference, held yesterday in New York City.

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EKN Research: How Mobile is Driving Personalized Context and Engagement

Retailers and hospitality enterprises are well aware that mobile technologies must be driving consistently high standards of in-store or in-location customer engagement. These are key imperatives for customer relevance, financial gains, loyalty and brand advocacy. However, more often than not, such standards break-down in stores due to a wide variety of reasons. Download this benchmark report to understand how mobile is driving a more personalized engagement and key business pains, performance and capabilities related to in-store customer engagement.