Galaxy Devices Enter the Test Market

By Mobile Enterprise Editors — June 27, 2014

The carriers have done it—T-Mobile and Sprint—why not the manufacturer? Samsung has introduced a new consumer trial program allowing customers to experience the latest Samsung Galaxy family of products prior to purchase.
 
While the carrier programs are national, Samsung is offering this in select locations in five markets including New York, Los Angeles, Santa Clara, Houston and Dallas.                                  
 
Consumers are allowed to test out the latest Samsung Galaxy devices for a 21-day "hassle-free" trial period. Samsung also offers an exclusive premium care service that includes helpful workshops and phone support, providing consumers with assistance and benefits to help them make the most informed purchasing decision.
 
Consumers interested in making the switch following the trial can bring their device to any Samsung Galaxy Studio for support or use Smart Switch, which allows them to seamlessly transfer their content to a new Galaxy device.
 
"We realize there are many decisions when it comes to choosing the right smartphone, and we want to give consumers a risk-free opportunity to engage and connect with our products," said Melissa McNutt, senior manager of experiential marketing at Samsung Telecommunications America. "Our trial program offers consumers the convenience and accessibility to explore and test Samsung Galaxy products in their own environment, enabling them to experience the incredible things they can do with our products and make educated decisions prior to purchase."
 
A Big Galaxy
Samsung's trial program allows consumers to experience the latest smartphones including the Galaxy S 5 and Galaxy Note 3, as well as the Samsung Gear 2 and Samsung Gear Fit. Consumers can either bundle a smartphone and Gear together or rent the devices separately.
 
Smartphone packages include the device, carrier service not tied to their personal account, a screen protector, a USB charging cord and Samsung earbuds, while Samsung Gear rentals include the device, charging cradle and the charging cord.
 
 The trial program is currently available at the following locations: 

  • Dallas-Fort Worth/Frisco, TX: Stonebriar Centre Mall, 2601 Preston Rd, Frisco, TX 75034
  • Houston/The Woodlands, TX: The Woodlands Mall, 1201 Lake Woodlands Dr, The Woodlands, TX 77380
  • Los Angeles/Canoga Park, CA: Westfield Topanga, 6600 Topanga Canyon Blvd, Canoga Park, CA 91303
  • New York City: Samsung Galaxy Studio SoHo, 130 Prince Street, NY, NY
  • Santa Clara, CA: Westfield Valley Fair, 2855 Stevens Creek Blvd, Santa Clara, CA 95050

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