3 Reasons Why Mobile Apps Fail

— July 23, 2014

Across industries including—high tech, financial services and telecommunications—mobile apps are failing, so Perfecto Mobile decided to find out why. The company explored the top challenges faced by testers and end users, and how issues can be effectively addressed to minimize defects in mobile apps before they are launched.
 
According to the survey—"Why Mobile Apps Fail"—results, almost half of mobile application issues are identified by users, essentially making users the final QA step. The survey revealed that 44% of the defects are found by the user, 24% from direct feedback, and another 20% from public user reviews (e.g. in app stores).
 
When asked to rank the types of issues most frequently encountered by mobile app users, user interface issues, performance, functionality and device compatibility were at the top of the list.
 
"Enterprises spend months investing, planning and building an app to coordinate with the company's mobile strategy, and when it launches they want it to be successful and have the same quality experience across all mobile platforms for every unique user. Having users discover bugs and then abandon the app not only tarnishes the brand reputation, it diminishes the investment and value that went into building the app, and negatively impacts the business," said Eran Yaniv, CEO, Perfecto Mobile. "Our survey explores exactly what challenges enterprises face in mobile testing and how to improve overall app quality."
 
3 Reasons
The survey identified the top three challenges in mobile testing:

  1. Insufficient device coverage (63%)
  2. Lack of reliable automation (48%)
  3. Needing more coverage to execute test scenarios than time permits (47%)

Survey respondents believed the most critical measures to reduce mobile app defects are more functional testing, more device/OS coverage and more performance testing.
 
To overcome these challenges and ensure a better user experience and improve overall app quality, Perfecto Mobile offers the following tips:

  • Utilize a cloud-based Device-as-a-Service: assuring sufficient device and OS coverage can help teams focus on testing, not managing devices.

  • Use a tool that can support continuous, unattended testing: improve efficiency by embracing automation that enables testers to test more with fewer resources and greater consistency.

  • Deploy a monitoring system: providing early detection of performance issues before they impact users will help to improve quality for users.

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