57% of Consumers Plan to Buy a Tablet by Christmas

— November 26, 2012

As Americans prepare for the traditional post-Thanksgiving Shopping spree, Vuclip, an independent mobile video and media company, today unveiled the results of a survey detailing consumer tablet purchase intentions. This survey of 20,435 U.S. consumers shows that 57 percent intend to purchase a tablet by Christmas. And on the receiving end of that generosity are mostly the respondents themselves.

Of those intending to purchase a tablet, 66 percent of men said that they would primarily purchase a tablet for themselves; 45 percent of women said the same. The next most likely recipient is a friend, with 12 percent of men and 16 percent of women making that indication. Spouses and significant others didn't fare even that well, with 6 percent of men and 10 percent of women intending to buy a tablet for that very important person.

As for the brand that consumers plan to purchase, Apple wins out with nearly 30 percent. Samsung comes in second with 22 percent. The Kindle is far behind at 3 percent. And for the most important features consumers are seeking, brand name topped this list with 26 percent of consumers making a choice based on brand. 3G/4G/WiMax connectivity follows in importance at 19 percent. Operating system and price are also somewhat important features coming in at 12 percent and 10 percent respectively. Apps available, battery life and screen size are also considerations, although are further down the list.

"Americans have a passion for new technology, but as of late the tablet market is often described as 'cluttered.' With an incredible array of choices -- various screen sizes, prices, applications available and so on -- the choice can be daunting for consumers," said Judith Coley, VP of marketing for Vuclip. "It's very insightful to have a window into how they plan to navigate these choices."

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