A Wearable for the Enterprise

— December 16, 2013

Technology start-up Theatro has launched its Communicator Software-as-a-Service (SaaS) offering, a mobile workforce productivity application suite that leverages Theatro’s new enterprise wearable.

The store operations solution, delivered as a cloud based SaaS service over the in-store WiFi network to every retail associate, provides brick and mortar retailers a voice activated enterprise wearable with critical management command and control and analytics to increase sales associate productivity, conversion rates and store profitability.

The service includes:

  • Theatro Communicator – A 1 ½ oz. voice driven enterprise wearable designed for the retail sales floor associate.
  • Communications Application – Voice driven application enable store associates to interact instantly with all store employees, store systems, store management and even associates in other stores. This simple communications app empowers store employees to communicate with each other either one-to-one or one-to-many.
  • Indoor Location Application – Leveraging the retail store Wi-Fi network, the built-in tracking service provides store employees and management real-time information about where other associates are located at all times. Continuous real-time location data gives retailers a key tool for increasing responsiveness and productivity.
  • Employee Analytics Application - Providing headquarters, regional and individual store management with unprcedented access to real-time and historical team performance metrics (communications, shopper engagements, social behaviors, where and how associates spend their time, how they move, etc.). Extensions of these tools include predictive data modeling for optimizing future store performance.
  • Theatro Cloud – With no up-front capital outlay, Theatro’s cloud based SaaS offering is available on a per-employee monthly subscription fee.
“We strongly believe in the idea that a retail associate should be heads-up and hands free while in the store.  Good eye-to-eye contact coupled with readily available useful information is what we all want when engaging an associate while shopping,” said Chris Todd, CEO, Theatro CEO.

Theatro is now in the early stages of a nation-wide deployment with The Container Store after several months of trials to incorporate feedback and enhancements into the offering.

“Ultimately, both IT professionals and business leaders should embrace enterprise wearable’s as an opportunity to increase worker productivity, create loyal customer relationships and drive business process reinventions for their companies,” said J.P. Gownder, Vice President & Principal Analyst, Forrester Research.


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