More and more, organizations are arming their field sales representatives with mobile access to CRM and SFA applications. With one-touch access through a variety of handheld devices, mobile sales representatives can now access real-time information including product availability, order status, and competitive intelligence to use at the point of interaction. What best practices are being employed by organizations classified as best-in-class, and how can those lessons be leveraged by organizations just beginning their m-CRM initiative? Become a part of Aberdeen's fact-based benchmark report, by taking the Mobile Customer Relationship Management survey!
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