Amazon App Store is on Fire

— July 23, 2014

According to Amazon, the Amazon Appstore selection has nearly tripled over the past year, and since Fire phone launched, the rate of app submissions to the Amazon Appstore has more than doubled.
 
App submissions are at record levels in the 5 week period since launch. In the few weeks since Fire phone launched, developers have already found innovative uses of the phone's enhanced carousel, Dynamic Perspective and Firefly.
 
"When we launched Fire phone, we couldn't wait to see what developers were going to build with Dynamic Perspective and Firefly," said Mike George, Vice President, Amazon Appstore. "While the underlying technologies for Dynamic Perspective and Firefly are sophisticated, we've made it simple for developers to harness their capabilities. Developers can mix and match APIs from the Dynamic Perspective and Firefly SDKs with standard Android APIs to create the best experience for their app or game. And in just the few weeks since we unveiled Fire phone, we've been blown away with the new, innovative use cases developed with these groundbreaking technologies."
 
Dynamic Perspective and Firefly allow customers to see and interact with the world through a whole new lens. Dynamic Perspective is a sensor system that responds to the way a customer holds, views and moves the phone.
 
Firefly quickly recognizes things in the real world—web and email addresses, phone numbers, QR and bar codes, movies, music, and millions of products, and lets the user take action in seconds—all with the simple press of the Firefly button.
 
In addition, Fire phone's enhanced carousel allows users to see dynamic, relevant information related to the app or game directly on the home screen without needing to launch into the app.
 
In its new Fire phone app, Fandango is showcasing a top-10 movie list right on the home screen carousel that deep links to show times at nearby theaters for fast on-the-go ticketing. Utilizing Dynamic Perspective  directly from the home screen, moviegoers can tilt their phones left to reveal Fandango user movie reviews, navigate moviegoing menus and see custom video playlists of related movie trailers, celebrity interviews and Fandango's original shows "Weekend Ticket," "Mom's Movie Minute" and "Reel Kids."
 
"We are seeing an enormous shift in consumer engagement and commerce on mobile, as more than half of our ticket sales are now on mobile devices," said Paul Yanover, President of Fandango. "As we work with Amazon on even more unique features for Fire phone, we expect to see continued growth in mobile engagement and ticketing."
 
More Apps
eBay allows shoppers to access top eBay Deals from Fire phone's home screen. Once a shopper is in the app and searching eBay's inventory, the tilt gesture activates search refinements and filters without needing to tap the screen.
 
"Shopping on mobile continues to explode. We are continually developing new and innovative ways to make buying and selling on eBay even easier on across all devices," said RJ Pittman, Chief Product Officer at eBay.
 
Trove, a news streaming service, surfaces news and information to users related to the product they capture with Firefly—a unique technology that lets users take action in seconds based on what Firefly recognizes in the real world. For example, Firefly a Transcendence movie poster, and get the latest news related to the movie and Johnny Depp.
 
"Sometimes helping our readers with finding new topics can be difficult," said Vijay Ravindran, CEO, Trove. "Thanks to our integration with Firefly, Trove readers using Fire phone will be able to discover relevant news related to their Firefly match. From recent product reviews to the latest gossip from a TV show, Trove with Firefly integration is poised to open up a whole new world of news for Fire phone users."
 
WhitePages helps customers interact with phone numbers in innovative ways when one is identified with Firefly. Bill Brooks, Director, Mobile Partnerships, WhitePages, said,  "When a WhitePages app user scans a phone number with Firefly, they have the option to tap the number and not only call or send a text, but can also conduct a WhitePages reverse phone lookup to identify the number and add that enhanced contact to their address book with a single click. WhitePages identifies millions of numbers per day for its users and the integration with Firefly will make this even easier and more valuable for our users."
 
Daily for Craigslist shows popular and recently viewed categories on Fire phone's enhanced carousel. "Our vision for Daily has always been to let users explore Craigslist in the most efficient yet playful way. With Fire phone, we've been able to take this concept to a whole new level. The peek navigation and Dynamic Perspective interface bring a delightful immersive experience Craigslist users will enjoy tremendously."

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