Collectively, Android media tablets have taken 20% market share away from the iPad in the last 12 months, according to a new report from ABI Research.

 

In the report, ABI claims that worldwide annual media tablet shipments are expected to top 120 million units in 2015. And, according to the report, Android-based devices are becoming a bigger player in the market.

 

But, don’t expect a single Android vendor to mount a significant challenge against Apple. While Android devices are growing in popularity, ABI Mobile Devices Group Director Jeff Orr said, “Many vendors have introduced media tablets, but none are separating themselves from the pack to pose a serious threat to Apple.”

ABI Research’s “Media Tablets” study defines the product category, discusses market drivers and inhibitors, and provides information about distribution channels, go-to-market strategies, product pricing, and availability. The report also presents information about device features, capabilities, and use cases, and provides forecasts of media tablet shipments and price bands. For more information on the report, visit: http://www.abiresearch.com.