Results from a global survey, “The Metrics of Bad Sales Interactions: A Sales Experience Benchmark Report," examines the impact of "bad" sales experiences and highlights the various disconnects and misperceptions between sales and marketing teams.
Marketing and sales professionals reported that 72% of bad sales experiences result in a loss of revenue, while 70% admitted it takes months if not years to recover from the damage the experience inflicts on prospect relationships.
The study was commissioned by Showpad—a provider in mobile sales enablement—and was administered by analyst firm, Demand Metrics.
Key findings include:
High Revenue and Opportunity Cost
There's disconnect between sales and marketing teams that create a large financial impact throughout organizations.
We Can All Get Along
Achieving sales and marketing collaboration is worth the work as the survey reveals that organizations more closely aligned, deliver better revenue performance.
"The results of this recent survey clearly show that companies across the board are consistently losing revenue because of bad sales experiences, said Jerry Rackley, Chief Analyst, Demand Metric. "We've been able to derive some valuable insights that can help the marketing and sales functions understand how to better collaborate to ensure that bad sales experiences become a thing of the past."