Banks, Hotels and Retail Go With The Beacon

— January 01, 2014

Netclearance Systems, Inc. (NCS), a provider of cloud based in-venue mobile proximity, marketing, engagement and insight solutions, has launched its multi-mode beacon gateway software, m2GW, designed to enable scalable tracking of BLE tagged assets seamlessly via Wi-Fi.

According to the company, the new solution is currently being deployed by some of the world's most popular banks, hotels, and retail locations.

The m2GW software solution, in concert with the m2Beacon, is capable of simultaneously receiving Bluetooth LE packets from BLE-enabled tags - the m1Beacon - and transmitting them in a Wi-Fi payload to a cloud-based server.  

The patent-pending design is capable of leveraging an existing Wi-Fi infrastructure or an inexpensive off-the-shelf Wi-Fi router to transmit the Wi-Fi payload to its server destination.

The solution doesn't require an app-enabled handheld device such as a smartphone or tablet, to scan and discover BLE tags or beacons. The solution includes a cloud based server that can collect proximity, movements and dwelling patterns over time. In addition, the transformational solution provides powerful analytics under a single web based platform.

The m2GW solution joins the suite of insight solutions that deliver real time data in enabling workplace management solutions for both employee and asset tracking. NCS also provides customer mobile proximity marketing, engagement and insight solutions that are designed to help clients drive greater revenue and garner increased engagement with their customers.

By combining and leveraging the infrastructure for both NCS Workplace Management & Insight Solutions and NCS Customer Insight & Engagement Solutions, the need for two separate infrastructures - one for engagement and another for tracking - is eliminated. NCS customers will enjoy an increase of greater than 10x ROI when compared with other disparate solutions.

The software works with both the m2Beacon and the m1Beacon – Netclearance Systems, Inc. multi-mode proximity beacons. The m1Beacon is a BLE-only and battery-operated device that can be easily attached to employees' id badges or uniforms and other assets. 

All Netclearance Systems, Inc. solutions, utilize beacon technology and feature an open server APIs (REST), mobile SDKs, and advanced analytics capabilities. In addition, Netclearance Systems, Inc. is the only company that offers a comprehensive web-based content and beacon management platform for all smartphones. It supports new and legacy smartphones by offering a unique low-power Wi-Fi and BLE beacon architecture that is compatible with all mobile platforms.

The integrated workforce tracking and customer engagement solution is shipping today and comes in various price models depending on the venue size, number of employees, types of assets and desired features.

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