In response to growing demands in vertical markets such as retail, advertising, logistics, healthcare and field service, Kinvey now supports beacon-enabled enterprise applications. The company has added beacon extensions to its mobile and responsive Web client libraries and also added pre-built, backend business logic modules.
These additions help developers accelerate application development and create new business processes and use cases. Now, enterprises, agencies, and developers are empowered to build elegant beacon apps using the frontend tools and beacon hardware of their choice, while IT departments get an up-to-date, proven backend system with the four key features required for all mobile apps; identity management, data services, business logic and engagement services.
Moving to Beacon 2.0
Today’s beacon “1.0” apps have largely been for simple marketing or retail uses, but this is now changing. For enterprises, beacon apps represent opportunities to not only improve business processes and deliver personalized experiences, but also reduce costs and create new revenue streams.
However, achieving this potential involves complex development challenges that the new enterprise mobile backend as a service (MBaaS) beacon solution seeks to address.
On the front end, Kinvey’s solution removes the need for writing a cumbersome beacon discovery and management codes from scratch by including pre-built client library extensions to address some of today’s beacon hardware shortcomings such as beacon reporting frequencies, proximity fluctuations and data smoothing.
The client libraries integrate with the mobile backend to ensure the accuracy of beacon proximity reporting, manage notifications, securely connect user ID with beacon proximity, ensure delivery of personalized content to specific users, and map to the enterprise’s IT systems of record.
"We saw demand and quickly added new beacon capabilities to provide our enterprise customers with new ways to make money, cut costs and engage their users,” said Sravish Sridhar, CEO of Kinvey.
“Beacon technology’s ability to deliver content in context enables innovative use cases in markets such as retail, logistics and healthcare,” said Srini Koushik, CEO of NTT Innovation Institute. “Mobile technology is moving so fast and platforms like Kinvey’s deliver enterprises an agile and cost effective solution to keep pace and take advantage of this game-changing technology.”
The new “Who’s at Glue?” app built on the platform was designed to improve and personalize the conference experience. It was launched for attendees at Gluecon 2014. After downloading the app, users simply sign-in with their LinkedIn credentials or create an account with an email address and check-off their areas of interest.
As they move about the conference, a mix of iBeacons and Gimbal beacons track attendees’ locations and notify them of people with similar interests located nearby. Using the app, attendees can request and accept meetings on the fly with conference-goers who may share interests or have a specific expertise, and select the best meeting location, such as the closest or the least crowded. For Gluecon’s organizers, the app also provides a macro-view of the flow of people across the venue’s meeting rooms, restaurants, and facilities.
“Gluecon’s audience is comprised of the world’s leading cloud and mobile app developers so it’s the ideal location to debut a beacon app that enhances their participation at Gluecon,” said Eric Norlin, Gluecon conference organizer. “The ‘Who’s at Glue?’ app will not only help attendees get the most of out of the conference but also, as organizers, it will help us improve our processes for our next conference.