Bytemobile, a key vendor in the video optimization marketplace, has published the findings of its latest Mobile Analytics Report. The new report reveals that the average volume of video traffic on mobile networks has risen by 10 percentage points since this time last year – up to 50 percent from 40 percent. In certain networks, video traffic is up to 69 percent of total traffic. Also of note are traffic statistics around applications - for example, the research found that while the average subscriber uses YouTube and Facebook for roughly the same amount of time, about nine minutes per session, YouTube generates a staggering 350 times more traffic.
That's to be expected of course, but the average user doesn't really think in terms of data usage as it relates to overall data traffic on a given network. Just a small additional increase in YouTube usage can cause significant data traffic headaches for the wireless carriers - especially in those cases where the networks are still 3G and not LTE.
The Bytemobile report substantiates both anecdotal evidence and other industry report findings that demand for mobile content continues to grow - and in particular that video demand is growing at a potentially overwhelming rate. As devices continue to get smarter – with faster processors, more memory and bigger, sharper screens – content consumption, particularly video, continues to grow aggressively.
According to Bytemobile’s report, an iPad user generates three times the data traffic that an iPhone subscriber does. Also of note, mobile social networking is taking off, as smartphone users spend an average of 4.57 minutes per session on Twitter, 8.51 minutes per session on YouTube and 9.06 minutes per session on Facebook.
The report also shows a very interesting statistic - that a majority of traffic generated by iOS devices – 83 percent – comes from just three native Apple apps – Media Player (47 percent), Safari (21 percent) and App Store/iTunes (15 percent). The single most used app is Safari, which accounts for over 60 percent of transactions between an Apple device and the wireless network.
Android devices generate more advertising transactions and corresponding data volume on mobile networks than iOS devices. In addition, Google is far and away the most dominant source of mobile data traffic produced by advertisements, with an average of 75 percent of the total ad-generated data.
The findings in the Mobile Analytics Report are generated from Smart Capacity Mobile Analytics, Bytemobile’s mobile data traffic reporting solution. The Mobile Analytics Report anonymously sources data traffic statistics from the 3G and 4G networks of Bytemobile’s global tier-one customer base and provides insight into the current state of the mobile ecosystem. Its findings have been cited widely by industry market research firms and the media.