Cake Marketing, the software division of Accelerize New Media, announced the release of their mobile application for iPhone and iPad, which will enable clients to manage their marketing campaigns remotely. The Cake Marketing Mobile app is currently available in the Apple App Store, and the company noted that an Android version of the app will be available within the year.
The new application optimizes Cake Marketing's tracking platform and interface tool for mobile devices. The solution allows clients to participate in business processes related to affiliate tracking, lead validation, and lead distribution from their mobile device. This includes the ability to access up-to-date statistics from the dashboard, create real-time reports, and manage contact lists.
Corporations can use the app's built-in search feature and modular data infrastructure to craft customized reports, and can be customized to match an organization's corporate theme. The app also takes advantage of the mobile device’s native features, including one-touch dialing or emailing to client contacts.
"The Cake Marketing Mobile application provides Cake clients and their affiliates the tools necessary to run their operations more efficiently," stated Jeff McCollum, the company's president and founder.