Cloud Report Reveals Most Black/Whitelisted Apps

— November 26, 2012

Zenprise, Inc., released its Q3 Mobile Cloud Report which uncovered key trends for rival mobile platforms, Apple iOS 6 and Google Android. The company also announced the launch of a new solution, Zenprise MobileManager 8.0 and Zensuite, expanding the company's MDM capabilities.

iPad Drives iOS Growth
The iPad is driving the growth of iOS overall with Zenprise reporting 57% of Apple deployed devices in its cloud. Initially, organizational support of BYOD demands drove mobility initiatives in the enterprise, but as CIOs uncovered new ways to leverage mobile devices to increase productivity and revenue, they began to adopt and issue devices for mobile line-of-business and secure content initiatives.

"The data along with conversations we're having with our customers suggest that mobile line-of-business and secure content initiatives are highly correlated with tablets," said Amit Pandey, CEO and president of Zenprise.

OS by Vertical

Despite continued iOS dominance overall, Android saw an uptick, with heavy usage across transportation, healthcare and telecom services. The largest adopters of iOS include the education, energy, legal, real estate and insurance industries. These findings support the common belief that Android devices are better suited for field-based use cases because they are generally less expensive, allow more device control options, and are applicable across more hardware platforms.

Mobile Management Expands to Apps/Content

Organizations are blacklisting 39% and whitelisting 50% more apps than last quarter. Mobile app deployment remains high, with more than 100 third-party apps, not to mention custom apps, in the [Zenprise] enterprise app catalog. Oil and gas, transportation and utilities are making the highest number of apps available to users.

Respondents to the survey continue to deploy mobile policies associated with protecting data and line-of-business initiatives. The passcode remains the most commonly deployed policy at 62% (up from 54% last quarter), followed by GPS, with the most dramatic increase, at 39% (up from 24%).

However, not all line-of-business-type policies saw an increase. Restrictions of device resources or apps (such as the device Google Play store, the device camera or Bluetooth) decreased from 34% last quarter to 29%. Other policies deployed include VPN at 21%, Wi-Fi at 29% and two-factor authentication at 13% (down from 20%).

App Adoption in the Enterprise

The most common third-party mobile apps deployed in the Zencloud Enterprise App Catalog include NitroDesk TouchDown, Citrix Receiver, Adobe Reader, Concur and Evernote.

By comparison, the most common installed apps on the devices enrolled in Zencloud are Apple iBooks, Angry Birds, Facebook, Gmail and GoodReader.

The most commonly blacklisted apps are Angry Birds, Dropbox, Google Play/the App Store, YouTube, Skype and Mail, while the most commonly whitelisted apps are Adobe Reader, Evernote, NitroDesk TouchDown, QuickOffice, Lookup and Citrix GoToMeeting.

From a vertical perspective, the biggest blacklisters are in the banking, entertainment and communications services industries while the biggest whitelisters are in the legal, utilities, and communications services industries.

New End-to-End Solution

The new Zenprise MobileManager 8.0 and Zensuite, an integrated solution for end-to-end secure mobile productivity, transparently protects sensitive data on all mobile touchpoints so that users can interact with their devices, apps and content in a way that preserves the user experience. With Zensuite, the company extends its MDM solutions into an integrated suite.

IT groups can preserve sensitive corporate data within the bounds of a controlled mobile system that shares the same protections and policies across the entire organization without deploying disparate solutions to manage apps, data and performance.

The solution secures email attachments to keep sensitive data from leaking outside of enterprise control. It allows mobile users to view encrypted attachments in a secure container or a protected app.

Using a secure corporate browser, the suite also allows access to sensitive corporate data in the intranet without risking data leakage. It pushes approved bookmarks to mobile users and defines URL blacklists and whitelists to filter inappropriate or malicious content.

It selectively wipes cached intranet data on mobile devices, offers secure mobile intranet access through a browser-specific VPN and provides faster mobile intranet access through data compression for a better user experience and reduced data costs. Secure mobile app access is provided through an app-specific VPN without requiring all-or-nothing device-level VPN.


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