Companies Lag in Engaging Mobile Employees

— May 21, 2014

The manner in which employers communicate with their employees has a direct impact on employee engagement and job satisfaction, according to theEMPLOYEEapp’s 2014 Employee Communications Satisfaction Survey of more than 325 U.S.-based workers.

The survey looked at the importance of communications to employee engagement and job satisfaction as well as current and preferred methods of employee communications. In answering the question, “does the way in which your employer communicates with you impact your job satisfaction,” the majority, 65%, said yes.

Mobile Workforce
The survey also sought to determine the extent to which employees use mobile devices for work and how legacy communication methodologies are currently being utilized by an increasingly mobile workplace.

Jeff Corbin, Founder and CEO of theCOMMSapp, said, “The survey confirms that communications in the workplace is not only changing due to advancements in technology, but is a critical part of an employee’s job satisfaction and overall engagement. A recent Gallup Organization study on workplace engagement found that 70% of the workforce is not engaged in their jobs and, as a result, this costs corporate America $550 billion in lost revenue every year. Based on the results of our survey, employers have an opportunity to increase engagement and reduce lost revenue simply by changing the way they communicate.”

The way in which people do their work is changing. TheEMPLOYEEapp survey found that only 53% of those surveyed spend 75% or more of their time behind a desk. The other half reported spending their day at non-desk settings that include factories and warehouses, agriculture/farming, field service, on-the-road, among others.

The data showed:

  • 96% of those surveyed possess a mobile device
  • 42% were provided with such device by their employer
  • 58% did not receive a device from their employer, but still purchased one on their own
  • Of those who purchased a device on their own, 66% used it for work related purposes

BYOD Affect
Corbin said, “Companies of all sizes are beginning to recognize that they need to consider mobile strategies not only for communications, but for many other aspects of their business. Whether or not a company supports a bring your own device (BYOD) policy, employees are using their devices in their jobs. Employers have an opportunity to take advantage of the power of these devices to improve communications and hence, engagement.”
 
According to the survey, 93% reported that email is the most common way in which employers currently communicate important, company-specific information to their employees. And, without a better solution, email is the preferred method by which employees want to receive company news (87%). Other methods in which employees receive company information include:

  • In person – 54%
  • Corporate Intranets (SharePoint) – 33%
  • Mobile apps – 29%
  • Conference calls/webinars – 25%
  • Internal social collaboration networks (SharePoint, Yammer, Jive, Salesforce Chatter, etc.) – 14%

With regard to utilization of these platforms on a mobile device, 82% of those with corporate Intranets said they either have never tried to access this channel via their mobile device, or have a difficult time doing so. Similarly, with regard to social collaboration networks, 78% of those who have such networks, have either never tried to access them or have a difficult time doing so via the mobile device.

Corbin said, “Based on our many conversations with communications professionals, it is becoming clear that employees are overloaded with emails. As a result, important employee communications are being missed. Given the ability to directly connect with employees through their very personal mobile device, the survey suggests that employers could benefit from a mobile first communications strategy—this will go a long way towards improving job satisfactions and employee engagement.” 

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