Connecting Enterprises with Apps

— March 24, 2014

A provider of technology solutions to business, government, education and healthcare, CDW launched its App Marketplace, an addition to its Total Mobility Management portfolio of services. The solution is an online destination that helps organizations cut through the challenges of highly-fragmented mobile application markets. 

The App Marketplace connects organizations with developers of industry-leading mobile apps, focused on key business functions such as sales support, customer relationship management, human resource systems and more—across all industries and job functions. 

“For enterprise organizations, creating a solid mobile strategy and building customized, enterprise-level mobile apps are key when it comes to driving client engagement, increasing productivity, empowering field workers and leveraging sales capabilities,” said Tobias Dengel, CEO of WillowTree Apps. “Being a part of CDW’s App Marketplace puts WillowTree in contact with the kinds of businesses and organizations we’d like to connect and work with to create complete end-to-end mobile solutions and strategies.”

Customizing Enterprise Apps
In order to ensure customers obtain access to developers with proven and relevant experience, CDW evaluates each developer, based on critical sets of criteria such as developer interviews, demonstrations, and general-public information, and continues to work with the clients throughout the entire process—from application development to implementation, including provision of hosting services and security and technical support.

Once an organization classifies a list of potential developers, all contingent on company requirements and needs, CDW provides a direct connection with each developer and assists with streamlining the process—from developer evaluation to outlining requirements and writing a statement of work. The App Marketplace is designed to organize the following:

•   Use cases with return on investment information
•   A comprehensive guide to adequate mobile app fundamentals and finding solutions
•   The opportunity to browse proven developers and apps, searchable by industry vertical or
     business needs
“The App Marketplace is a key addition to CDW’s Total Mobility Management portfolio, which simplifies mobility management and empowers customers to realize the full promise of mobile technology,” said Andrea Bradshaw, CDW Senior Director and General Manager of Mobility Solutions. 


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