Cows “Texting” Farmers from the Field

— October 22, 2012

Cows can text, thanks to machine-to-machine communication (M2M). Using the Vel'Phone and HeatPhone monitoring solutions from Medria Technologies, farmers are notified automatically when calving begins or when a cow is in heat and ready for insemination, increasing profit and saving time.

The solution is running on Deutsche Telekom’s network, and the two companies have formed a partnership to equip 5,000 farms around Europe with the app and with Telekom SIM cards.

“M2M solutions deliver major benefits in nearly all industries,” says Jürgen Hase, head of Deutsche Telekom’s M2M Competence Center. “That is why we work with innovative technology partners who know the specific demand and use cases in their industry.”

The network quality ensures that important information is relayed securely and is highly available. The Telekom SIM Cards are housed in M2M data collection devices in the cow’s stable or the field. Special sensors measure the cow’s vital data and relay it to the data collection device. The device then notifies the farmer immediately by sending a text message.

M2M communication technology means that the farmer no longer needs to spend long nights in the stable. The solution ensures that he can intervene promptly when a cow is about to calve and make optimal use of the short time when a cow is in heat.

The result is a higher reproduction rate for the herd while avoiding emergencies, meaning less stress and more profit for the farmer. Data readings are not just available as texts on the farmer’s cell phone. Every farmer can follow his cows’ vital data on the solution’s internet platform thanks to the M2M GPRS data transmission link between the data collection device and the data center.

If the network is not available, the SIM card switches automatically to the best available network at the location and thereby ensures constant availability, even in remote areas.

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