Did HP Beat Apple to Smartwatch?

By Mobile Enterprise Editors — August 03, 2014

Gilt.com, a high-end online shopping destination, is teaming up with designer Michael Bastian to exclusively offer members a luxury watch with smart technology. The Michael Bastian Smartwatch will be engineered by HP, but will focus on fashion and consumer functionality.
Still, sleek design is appealing to the C-Suite and that's how Apple started to penetrate the enterprise. With HP beating Apple to the market (thought working with its OS), in this case, it could eventually appear in business.
Bastian, who was formerly honored as the CFDA Menswear Designer of the Year, designed this men's watch to reflect his signature modern luxury look.  It features a 44mm stainless steel case with a multi-layered finish, inlaid button controls and three interchangeable watchbands, including sleek black rubber, perforated brown leather and olive green nylon.
The overall design aesthetic of the watch was inspired by the dashboards and trim details of luxury cars.

Bastian said, "A watch like this should provide men with quick, simple, accurate information at a glance, much like the displays and dials of a car dashboard—you can almost think of it as a personal dashboard for your digital life. The watch's interchangeable straps in perforated leather, nylon and rubber even reflect this inspiration."
HP On the Wrist
Engineered by Hewlett-Packard, the watch offers functionality that  is compatible with both Android and iOS devices, and syncs with an app that allows users to interact with the watch interface.
Users can also customize watch usage modes and features, which include:
• Quickly check time, date, weather, stocks and sports updates
• Easily and remotely control music with the connected device
• Stay up-to-date with calendar and appointment reminders
• Receive email and social media notifications
• Read text messages
 • Stay informed about battery status
• Durable, water resistant and ready for an active lifestyle
• Automatic time zone adjustment
• Power reserve up to 7 days

"As a men's designer, I'm very interested in all of the recent developments in the 'tech wearables' category—particularly smartwatches. With the early devices I've seen, the design and feel of the watch take a backseat to the technology," said Bastian. "I really felt there was a need for a device that looked and felt like a stylish watch first. The smartwatch I've developed is just that—a great looking watch that also lets you stay connected and informed wherever you are."


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