According to the report, sentiment was fairly consistent, ranging from +62 to +69. BB10's sentiment scores peaked on Tuesday, Jan. 22, and Wednesday, Jan. 23, a week before its anticipated release.

The volume of discussion about the new smartphone followed a very similar pattern, rising to more than 52,000 mentions on Tuesday and peaking with more than 62,000 mentions on Wednesday. Throughout the time period, sentiment was generally highest in news media and on Twitter, with most of the discussion stemming from Twitter.

“The BB10 Daily Sentiment report will equip investors with social intelligence to help them better evaluate the new operating system’s impact on the marketplace, and more specifically, Research In Motion’s viability,” said Pete Moran, CEO of General Sentiment. “The volume of online chatter around BB10, and RIM overall, is an important metric that investors must consider when evaluating the new operating system and - more importantly - the stock. It will be interesting to see how sentiment and volume move over the course of the next few days and post-launch, when the new operating system will really be put to the test.”