Douwe Egberts Perks Up Retail Execution

— December 12, 2013

Douwe Egberts Nederland (division of D.E. MASTER BLENDERS 1753 Retail division) is utilizing the mobileRetail platform from Spring Mobile Solutions. Spring Mobile’s mobileRetail solution will enable Douwe Egberts Netherlands field representatives to quickly move from a manually-intensive, paper-based workflow to a fully automated platform mobilizing their field operations, as well as allowing the organization to be more efficient and effective to serve its retail customers.
 
Douwe Egberts field staff predominantly visit supermarkets and hypermarkets. The company is positioned as number one for coffee and tea in the Netherlands. The Retail division – which sells a number of trusted brands – had been running with a limited and time intensive paper-based and manual data entry system for in-field activities.
 
Legacy Challenge
“Our legacy system was not tailored to the consumer packaged goods (CPG) industry and making changes was difficult and expensive. There was no real-time link to the reps in the field, and certainly no offline capabilities or ability to execute sales and merchandising actions as part of their store visits. We needed a solution that would allow us to attend to the needs of our customers, as well as support our restructuring to continue growth within the business. Spring Mobile’s mobileRetail solution checked all the boxes,” said Ariën Brak, field sales manager, Retail for Douwe Egberts Netherlands.

Over the course of six months Douwe Egberts evaluated 10 providers before selecting the solution. “Spring Mobile Solutions stood out from the other competitors due to their ability to meet our requirements — out of the box and superior user experience. The mobileRetail solution is market-ready; rapid deployment means our users will be up and running by October, which was very appealing. Spring Mobile Solutions have proven in-depth experience in the CPG industry. Their technological innovations for field force effectiveness and their track record were two key reasons we decided to partner with them,”Brak added. 
 
Douwe Egberts Nederland’s field staff now has a scalable, paperless, easy-to-use solution, which offers users the ability to work offline on iPads, as well as provide management critical insight in real time.

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