Industrial manufacturer Eaton Corporation has launched Eaton PowerSource, an interactive, multi-media mobile iPad app that delivers comprehensive information on more than 200,000 hydraulic products and makes it available anytime, anywhere to Eaton’s 400+ sales representatives and network of distributors. PowerSource enables these users to search, spec and create significantly improved selling opportunities.
By digitizing its extensive and dynamic product catalog on the PowerSource app for iPad, Eaton’s goal is to empower reps with always current and engaging content, such as 3-D parts modeling, promotional and training videos, and pricing configurations to help them sell smarter – and get a competitive edge. Built for content consumption, the app is different from a website in that it takes advantage of the iPad’s unique mobile strengths - easy portability, portrait and landscape viewing modes, and multi-pane touch navigation. In particular, user adoption is not an issue compared to other PC or Web solutions due to the iPad’s popularity and cachet.
Said Eric Stager, Product Manager, Web and Mobile, Industrial Sector, Eaton Corporation, "The iPad sells itself, making user adoption a snap. The new app is also one of the first to be part of Apple’s new Volume Purchasing Program (VPP) for B2B apps. We are excited to break new ground in the mobile space and demonstrate the value that the mobile channel can deliver not just for consumer apps, but for strategically connecting employees and partners, too."
The app makes it easier to keep the sales force and distributors updated on current product inventories in a centralized, cost effective and efficient manner. It is automatically updated weekly and provides product information, technical specifications, competitor cross references, comprehensive catalog access, lead times, model code builders, hose assembly builders, Eaton Sales Resource and Distributor Locator and pricing.
The app is designed for use anytime, anywhere, and of particular interest, approximately 10 GB of data and files are pushed to every device weekly from the Antenna cloud and stored so that each rep can quickly access the most current information whether online or offline. Some features such as email, GPS integration, and app synching require a connection (Wi-Fi or 3G).