Enterprise Messaging Solution Offers Opportunity

— April 21, 2014

A suite of solutions to support key enterprise IT and security mobile messaging use cases was released by OpenMarket, an enterprise mobile engagement company. Its Mobile Engagement Platform is meant to meet the growing demand from Global 2000 enterprises and deliver global SMS connectivity to over 200 countries, while supporting use cases for business continuity, IT and support management, and data integrity and privacy.

In complex business environments, IT and security executives are facing numerous challenges, including skilled staff shortages, tight budgets, rapid technology innovation, and heightened concerns over data security and regulatory compliance. As a result, both groups need quick access to information, to ensure that all vital business functions and supporting infrastructure continue to operate 24-7.

Mobile messaging offers new opportunities to alleviate these challenges, with efficient and cost effective solutions that are familiar to staff and immediately accessible on any mobile phone. A 2013 Forrester survey of enterprise decision makers found that 86% of respondents plan to use SMS in their business operations this year, the highest rate of any mobile technology across businesses worldwide.

SaaS
Enterprises can access the SaaS-based platform via a web-based GUI or directly via service APIs. The platform supports features such as personalization, scheduling, logic and decisioning, list management, user segmentation and reporting. Businesses can mobilize operational processes, optimize internal and external communications, improve customer experiences, drive brand awareness and generate new revenue.

“Given the compelling opportunity for mobile to transform businesses, C-level executives should take a strategic view when implementing mobile messaging solutions,” said Jay Emmet, General Manager at OpenMarket. “By deploying a flexible and customizable mobile engagement platform, enterprises can implement cost-effective mobile messaging solutions that support IT and security needs, plus a wide variety of other functional use cases across the entire organization.”

The platform offers a set of solutions including:

  • Business Continuity: One-way or two-way messaging for network and system outage alerts, and emergency notifications

  • IT & Support Management: Escalation alerts; IT ticket closure notifications; IT help desk, staff appointments reminders and confirmations; and IT surveys

  • Security, Authentication and Fraud Protection: Compliance management, two-factor authentication (2FA), password change reminders, password reset and fraud alerting

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