G2 Debuts

— August 12, 2013

LG Electronics (LG) has launched its latest flagship smartphone LG G2, the first smartphone introduced under LG's new "G" Series for premium devices.

Powered by the Qualcomm Snapdragon 800 Processor and running on Android 4.2.2 (Jelly Bean), the device features ergonomic design: all buttons are on the rear, not the side. The Rear Key concept came from the realization when studying users that the larger the phone became, the more difficult it was to properly access the side keys. Researchers also found that moving the buttons also resulted in fewer dropped phones when adjusting the volume while talking.

Long-pressing on the rear-mounted volume keys allows users to launch QuickMemo and camera. In addition, if device is on a surface face up, there's no need to lift the phone to access the power button on the back. With KnockON, the LG G2 can be powered on by tapping twice on the display.

Featuring a 5.2-inch Full HD display, the smartphone offers LG's Dual Routing technology which reduced the phone's bezel to 2.65mm on the side edge. Graphic RAM reduces the display's energy use by up to 26% on a still frame and increases overall usage time on the device by approximately 10%. Its 3,000mAh battery is designed to take maximum advantage of the interior space.

A high-resolution camera comes equipped with Optical Image Stabilizer (OIS) technology to prevent blurring, allowing for clearer, brighter and sharper images even when in motion or shooting in dim environments. The smartphone also has 24 bit/192kHz Hi-Fi playback that reproduces studio-like quality sound.

UX Features:

  • Answer Me — Automatically answers the call after lowering the ringtone when the phone is raised to one's ear.
  • Plug & Pop — Recommends options or related features to choose from when the earphone or USB cable is detected.
  • Text Link — Allows information embedded in text messages to be selected and saved in a memo or calendar and searched on a map or the internet.
  • QuickRemote — The LG G2 can be used to remotely control popular home entertainment devices, and learn from conventional remotes and be customized to operate multiple devices with flexible layouts and keys.
  • Slide Aside — Enables easier multitasking by "sliding" open apps off to the side using a three-finger swipe.
  • Guest Mode — Protects owner's privacy by displaying only pre-selected apps when guests access the phone with a secondary unlock pattern.
Following the recent launch event in New York City, Aug. 7, the LG G2 will be rolled out in over 130 wireless carriers in the next eight weeks starting in South Korea followed by North America, Europe and other key markets. Specific dates for market availability will vary by region and carrier.

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