Grassroots Organization American Solutions Implements Mobile Gas Updates

By PRESS RELEASE — November 07, 2008

5th Finger Fuels Mobile Web Gas Finder, Other Value-Add Services Aimed at Reaching Citizens on Mobile Devices

SAN FRANCISCO (Business Wire) -- As daily surveys track the rise and fall of U.S. gas prices, 5th Finger, enveloping eight years of strategic, creative and mobile industry expertise within its advanced mobile technology platform, is now connecting cell phone users with the locations of the closest and cheapest gas stations with help from American Solutions and Gas Buddy's Mobile Web Gas Finder.

5th Finger was selected by American Solutions, a non-partisan grassroots organization, to cost-effectively power American Solutions' communications with cell phone users, driving awareness of domestic issues while engaging users with cheap gas updates, event reminders and news updates.

American Solutions is utilizing 5th Finger's air-cast platform for integrated mobile campaigns to provide "value-add" services, including Gas Buddy, to a wide base of users. The just-launched Gas Buddy service allows a user to text his/her zip code to an SMS short code. The user then receives a reply with the location of the two closest gas stations and their respective prices. Users can also send the URL of the mobile Internet Web site to friends from either online or from their phone.

"Mobile devices are now in the hands of more than 50 percent of the world's population. American Solutions is well aware of the opportunity for reaching people via integrated mobile technology, and providing users with relevant, contextualized content that matters to them," said Steen Andersson• co-founder and VP of Marketing at 5th Finger. "5th Finger is pleased to take American Solutions' efforts a step further, helping not only reach users with relevant content, but branding text short code and valuable data to be synonymous with American Solutions. 5th Finger's proprietary, customer-proven mobile platform, which easily integrates with companies' advertising and media campaigns, ensures that the technology and strategy deliver measurable results for marketers and brands."

American Solutions' ultimate objective is to reach local, state and federal elected officials, candidates and constituents to collaborate on potential solutions to specific policy issues, including immigration, science/technology, energy/environment, taxes, employment and retirement. In addition to text message alerts, American Solutions also conducts public opinion surveys and facilitates petition signings, both of which use 5th Finger mobile technology for maximum reach. 5th Finger, whose integrated mobile campaigns include WAP sites, mobile commerce, promotions and CRM messaging, enables American Solutions to "mobilize" this key content, allowing users to access event photos, recruit volunteers, sign petitions and vote in polls all via their mobile devices.

"American Solutions strives to rise above traditional partisanship, addressing the most important issues facing our country," said David Kralik, Director of Internet Strategy for American Solutions. "In taking a multi-channel approach to reach Americans, American Solutions made mobile an integral part of our technology planning. As part of our mobile campaign, 5th Finger has helped us reach the growing number of citizens who are mobile-reliant and read and access their news and conduct business via their cell phones."
The American Solutions Gas Buddy Service, powered by 5th Finger, is now live and can be accessed by sending your zip code to 74139 via text message.

About 5th Finger
5th Finger, bringing eight years of strategic, creative and industry expertise to the mobile channel, delivers an advanced mobile technology platform that translates to measurable results for marketers and brands. The company's proprietary mobile platform can easily integrate with companies' advertising and media campaigns to ensure that the technology, not just the strategy, delivers on the brand promise.  Since every "interaction point" with a brand is a media opportunity, 5th Finger integrates mobile into brands' campaign big ideas for maximum reach. The company's "ideas factory" culture and passion for technology and creativity generate mobile campaigns that incite action, defy convention, rouse conversation and trigger change in behavior. 5th Finger's integrated mobile campaigns envelop WAP sites, banner ads, applications and mobile commerce, promotions and CRM messaging to generate original campaigns that produce bottom-line ROI. 5th Finger offers industry expertise in the FMCG/Beverages, Media/TV and Live Events areas and has spearheaded 5,000 campaigns and 300+ million consumer interactions globally.

About American Solutions
American Solutions for Winning the Future is a unique non-partisan organization designed to rise above traditional gridlocked partisanship, to provide real, significant solutions to the most important issues facing our country. The General Chairman is former Speaker Newt Gingrich.


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