IBM Expands MobileFirst

— April 07, 2014

To help organizations accelerate and drive more business value from their mobile initiatives, IBM is expanding its aptly named “MobileFirst” portfolio with new and enhanced services focused on mobile strategy and security, application development and device procurement and management.

In 2013, IBM launched IBM MobileFirst, to enable companies to radically streamline and accelerate mobile adoption. The solution combines deep industry expertise with mobile, Big Data and analytics, cloud and social technologies to help businesses capture new markets and reach more people.

Mobile Trends
A recent IBM study reports that 90% of global organizations across eight major industries are planning to sustain or increase their investments in mobile technologies over the next 12 to 18 months.  According to the report, the top three mobile challenges facing organizations are:

• Integrating mobile applications with existing systems (54%)
• Implementing secure end-to-end mobile solutions for devices and applications (53%)
• Reacting to changes in technology and mobile devices in a reasonable period of time (51%)
 
As mobile is helping drive business transactions and revenue, while delivering valuable information, companies can identify and capture new business opportunities. To help support this goal, IBM is offering:

Infrastructure consulting services – Helps enterprises evaluate their existing mobile infrastructure environment, identify gaps and build a comprehensive mobile strategy and roadmap that meets their business and technical needs.

Application platform management services – With apps emerging as a key growth area for their business, enterprises are creating their own developer communities. Helps build, configure and fully manage the developer community’s app dev environment, supported by both software and a skilled team of experts.

Device procurement and deployment services – Allows for the simplification of the selection and ordering of devices and installation of tailored platforms, apps and service components. Devices can be shipped directly to employees and include services for ongoing secure management, customer service and predefined refresh cycles with disposal or repurposing.

Managed mobility services – Provides enterprises with scalable, secure, reliable and flexible management of their mobile infrastructure and wireless endpoints, reducing the risk, complexity and cost of managing bring your own device (BYOD) and corporate device programs while freeing up IT resources to focus on core business needs.

Mobile network services – Provides a deep understanding of resources required to deploy a secure, scalable and reliable network infrastructure to support the unique demands of their mobile business. Enabling businesses to identify the new unique components and design considerations that must be taken into account to establish a secure mobile enterprise.

Mobile collaboration services – Provides a suite of productivity solutions including email, instant messaging, voice and video that enable mobile employees to exchange information, locate experts and become more productive. This helps them stay connected and perform business transactions from any mobile device, anywhere. As a result, employees become more collaborative, creative and effective, driving growth, customer loyalty, cost reductions and higher employee satisfaction.

Mobile virtualization services – Enables the leveraging of virtualization technology to design, implement and manage distributed end users. Using this service, end users can access platform independent, hosted applications and full client images.  This includes assessment, design and implementation and managed services delivered on premises. Devices included in this service include laptops, workstations, tablets and thin clients.

IBM Smart and Embedded Device Security – Helps enterprises secure their emerging mobile applications and enables device manufacturers to address concerns around safety, stability, service cost and intellectual property protection of smart and embedded devices. IBM uses threat modeling, source code analysis and penetration testing of device and application, including firmware and kernel module security, to identify and fix vulnerabilities. This enables the prevention of hackers from gaining root access to their devices and increases the integrity and availability of their security services.

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