Immediate ROI with Mobile POS

— December 22, 2013

You may not know the name, but you have probably eaten a Juicys’ product.  As the leader in special event food concessions, its growing fleet needed a new system, and,  for the back office — a real-time view of sales.

Juicys, purveyor of county fair favorites  like the famous Kawabunga Corn Dog, Turkey Legs, Giant Western Sausages and the Funnel Cake Sundae, got its start in 1984 as a single-person corn dog stand. In nearly three decades, Juicys has grown from a humble corn dog stand into a massively popular outdoor dining and special event food concessions vendor.

Mobile Grill Means Mobile POS
The company is frequently on the road with its Outlaw Grill, the world’s largest mobile grill trailer. Juicys owner Brett Enright was looking for a new POS system to ring sales and provide better oversight into the company’s back office operations.

With a fleet of Juicys trucks moving constantly, Enright needed to be able to see comprehensive sales reports from each truck, from anywhere, at any time.
Ease-of-use was also a must—the system needed to be easy to set up and move. Enright had already ruled out several options: Wi-Fi systems had proven themselves unreliable and it was difficult to set up a Wi-Fi infrastructure at each stop the trucks made.

“We don’t like to keep our customers waiting,” Enright says. “So to be held up because we lost our Internet connection is frustrating for my staff and the people in line. We needed a better, more functional solution that we could count on and that would grow with us. As our fleet expanded, it became necessary to see the sales figures from the trucks on the road, regardless of where they were or where I was.”

New System
Enright selected Revel System's Bluetooth 3G mobile app, which includes a 3G Apple iPad, Star Micronics TSP650IIBTi printer and the APG Vasario 1616 cash drawer. The initial install, for the Orange County Fair in California, was for 55 systems.

Revel Systems’ iPad mobile POS is a quick, intuitive and secure iOS-based point-of-sale system that combines cloud-based technology and mobility. The software includes integrated payroll, inventory tracking, customer relationship management and more. Revel Marketplace allows users to integrate directly into third-party enhancements, such as mobile payments, online ordering, gift or reward cards and advanced financial software suites.

Apple MFi certified, Star’s TSP650II BTi receipt printer is approved for use with the iPod Touch, iPhone and iPad. With operating system support for iOS, Android and Windows, the TSP650II BTi features the best of both worlds by coupling the comfort of legacy products with the speed and connection options demanded today in fast-paced mobile point of sale environments.
APG Cash Drawer’s Vasario 1616 is a rugged steel design that is tested beyond one million transactions. Features include a multi-function lock, drawer status reporting and manually or electronically operated interface options.

Immediate ROI
It took a day and a half to install all 55 iPad terminals and after a brief training session, Juicys was able to start using the system the following day. Revel’s onsite IT person was available to fix issues as they arose. Although there was a slight hiccup with the system’s “auto connect,” which caused the printers to disconnect, the Revel IT staff was able to fix it quickly so connectivity problems didn’t drastically impact Juicys’ operations.

The new system eliminated the reliability problems Juicys was having with other mobile solutions. The cloud-based Revel system allows Enright to view sales figures from any location in real time with his smartphone or laptop.
 The solution also helps Juicys employees serve more customers faster, which means shorter lines and less waiting for hungry fair goers. In fact, it took Juicys less than a day to earn back their original investment.


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