InformationWeek Analytics, the service for peer-based IT research and analysis, announced the release of its latest research report; "Application Mobilization: A Rapidly Changing Landscape" assesses current trends as mobile apps become increasingly strategic tools for companies competing in the global environment. Nearly 700 business technology professionals responded to the survey. Report author Peter Rysavy is a leading consultant in wireless technology and president of Rysavy Research.
Once a niche area, mobile applications are becoming critical for companies trying to improve employee efficiency and customer service and sharpen their competitive edge in today's global markets. Achieving a high level of mobilization, however, is surprisingly challenging—companies must be able to accommodate multiple mobile platforms, establish and manage security, and access disparate back-end data sources.
For full access to the research data, members can download now: http://analytics.informationweek.com/abstract/18/5134/Mobile-Wireless/research-application-mobilization.html
- 27% of survey respondents report widespread adoption of mobile applications throughout their enterprises, up from 21% in 2009—that's an annualized increase of 38%.
- 52% of poll respondents say their companies are currently deploying, or planning to deploy, mobile apps on smartphones, up from 42% in 2009—a 30% annualized increase.
- When it comes to mobile platforms, BlackBerry leads the pack with 57%, iPhone has 35%, Google Android 27% and Windows Mobile 22%; Palm Pre, and Symbian trail with 6% each.
- 50% of respondents claim they're willing to develop their own enterprise mobile applications.
- Of respondents who say their companies aren't deploying mobile apps, 42% cite a lack of business benefit as the biggest reason.
"We probably shouldn't be surprised by the fast growth of app mobilization—the iPhone and the Android barely factored into the enterprise equation not too long ago, but look at them now," says Lorna Garey, content director of InformationWeek Analytics. "Just don't be fooled into thinking it's easy to manage the adoption process, given the multitude of platforms, ongoing security and related considerations. As Peter points out in the impact assessment packaged with his report, the benefits certainly outweigh the risks, but there are inherent challenges."
"Tablets are already making inroads too," Garey adds, "so the mobile app landscape will continue to change."
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