Gothenburg, Sweden -- A research report from the analyst firm Berg Insight predicts that on Western markets the mobile Internet will evolve from the fixed internet, as PC users cross over to the new media, rather than as an independent entity.
"There is only one Internet and its users do not accept boundaries imposed by devices or networks", said Sabine Ehlers, Associate Analyst, Berg Insight. "People expect and demand to get a similar experience from an application regardless if they use a desktop PC, a netbook or a smartphone for access. Their pilots for crossing over to the mobile media will be companies that offer familiar and interoperable applications on well-designed devices with transparent pricing. Cellular operators and content aggregators will need to rethink their strategies to stay relevant. In the discussion about who owns the customer one must never forget that the customers more than anyone else own the Internet."
The report predicts that the first applications to reach a mobile mass market will be those that exploit cross-over recognition by offering seamless access to popular fixed services.
The ground-breakers will be those providers that also integrate inherit differentiators of surfing-on-the-go such as instantaneity, personalisation, location and efficiency in presentation. Berg Insight believes that established internet services, cleverly adapted for and ported to mobile, will eventually lead the way for uniquely mobile services and applications.
The challenge for service developers and providers will be to design, package and introduce mobile-specific features, such as context-sensitivity, so that they become a natural and easily accepted evolution of online communication, which will require a deep understanding of how users communicate and how they interact with each other and mobile technology.
About Berg Insight
Berg Insight offers premier business intelligence to the telecom industry. We produce concise reports providing key facts and strategic insights about pivotal developments in our focus areas. Our vision is to be the most valuable source of intelligence for our customers.