Maximizer Offers CRM Solution For BlackBerrys

By PRESS RELEASE — February 20, 2009

This is one of several news announcements from the 2009 Mobile World Congress in Barcelona. For more news from the conference, click here.

Leading CRM Provider Brings Small to Medium-Sized Businesses One Step Closer to Smartphone-Only Sales Force with Latest Mobile CRM Offering

VANCOUVER, BRITISH COLUMBIA and BARCELONA, SPAIN -- Enabling one-click, one-touch access to critical customer and sales information, Maximizer Software Inc. (TSX:MAX), a leading provider of simple, accessible customer relationship management (CRM) solutions, debuted Maximizer CRM 10.5 Freedom for BlackBerry  smartphones.

The solution delivers enhancements that will position small to medium-sized businesses (SMBs) one step closer to a smartphone-only workforce. The latest mobile CRM offering frees executives and managers from cumbersome laptops and reduces downtime in the field for sales and service professionals.   

Maximizer CRM 10.5 Freedom allows real-time wireless access to business intelligence data through a mobile dashboard, which enables on-the-go managers and executives to directly monitor sales performance and services activities from their mobile devices.  Additionally, the new release provides IT administrators with the ability to wirelessly deploy mobile CRM to business users, offering simple one-click installation. 

Maximizer CRM 10.5 Freedom is also now available for the BlackBerry Storm, the first clickable touch-screen smartphone. Other new features exclusive to BlackBerry include one-click email integration between BlackBerry email and Maximizer Mobile CRM enabling users to take quick action on email in the CRM system.

"With each evolution of our mobile CRM offering, it is our goal to help our customers freely use technology in the way they want, to fuel business growth," said William Anderson, executive vice president of technology at Maximizer Software.  "Maximizer CRM 10.5 Freedom's enhancements allow for sales executives to better service their clients and manage staff, and for IT administrators to dramatically decrease maintenance and total cost of ownership with a mobile CRM workforce."

"Small to medium-sized businesses often seek competitive advantage through mobile technology and this segment represents an excellent opportunity for mobile CRM deployments," said Jeff McDowell, Vice President, Global Alliances at Research In Motion. "Maximizer CRM 10.5 Freedom can give users timely access to the best available information from their BlackBerry smartphones, increasing productivity and flexibility for people in the field."

Doug Roche, managing partner at RTR Advisory Group, offered additional insight into his preview of the latest Maximizer Mobile CRM offering, "In addition to being compatible with BlackBerry's new Storm, Maximizer CRM 10.5 Freedom will give our management deeper insight into key business metrics with real-time wireless access to mobile dashboards.  Our sales team can work away from the office like they've never left their desks, with new one-click BlackBerry email integration, decreasing response times to provide better service for our clients and prospects.  For a financial services organization like ours, Maximizer's solution enables optimal and efficient client relationship building; a must-have, particularly in today's economic environment."  


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