Mobile Industry on the Move August 24

— August 24, 2013

Big news at Microsoft. CEO Steve Ballmer is set to resign within the next 12 months. This announcement comes just weeks after the company's annoucement about reorganization. What else is happening in the world of mobility? Here are this week’s moves by the major players.

Appcelerator
Appcelerator has acquired Singly, a Bay Area innovator in API integration management. The acquisition bolsters Appcelerator’s capabilities for opening data sources to make them readily consumable by mobile apps running on any device.

Singly’s DataFabric product normalizes data on behalf of the apps it serves, functioning as an abstraction layer for a large number of APIs, including LinkedIn, Yammer, PayPal, DropBox, Google Calendar, Facebook, Twitter and others. This abstraction layer shields developers from having to adjust their apps every time something changes in one of these underlying APIs. Singly also provides a palette of pre-built API integrations, and plans to release an SDK so developers can easily develop their own.

Appcelerator plans to integrate Singly capabilities across its product line by early 2014. This includes Titanium, the open source development environment adopted by nearly 500,000 mobile developers, and the Appcelerator Platform, which enables companies to build native mobile apps at the speed of web, connect to any data source and measure success with real-time analytics, all from a single, cloud-based platform.

“Building apps cross-platform is just one part of the problem,” said Nolan Wright, Appcelerator, to Mobile Enterprise. “Solutions also have to easily mobilize data which exists behind and outside the firewall, and provide strong analytics about what’s working, what’s not. We bring these three roles together.”
 
AT&T
AT&T will equip Delta Air Line’s 19,000 flight attendants with Nokia Lumia devices powered by Microsoft Dynamics mobile point-of-sale platform on Windows Phone 8, with a Delta-specific customer experience developed by Avanade to operate over Wi-Fi and AT&T’s 4G LTE Network.

The deployment is part of a a multi-year extensive agreement between AT&T and Delta. The carrier will provide custom mobility services, devices and support for the airline's new, in-flight, mobile point-of-sale application designed to simplify and enhance the in-flight experience for passengers.

“As the industry leader in providing mobile solutions, we help move businesses forward,” said Chris Hill, Senior Vice President, Advanced Solutions, AT&T Business Solutions. “Our support of this in-flight mobile solution will help Delta deliver an enhanced and more customized flying experience to their customers.”

Symplified
Identity-as-a-Service provider Symplified and cross-platform mobile application development company Xamarin are partnering to make it easier for mobile developers to secure their enterprise applications running on iOS, Android, Windows Mobile and Mac desktops.

The Symplified Mobile Developer SDK, available now in the Xamarin Component Store, enables developers to easily integrate user authentication technology into their native applications – eliminating significant development time while providing identity and access management.

Security is a top concern cited by enterprises, a lack of which grossly slows down the application development. “By not having to write any identity specific code, the app developers can focus on application logic and leave the security engineering to the expert,” said Darren Platt, CTO and Founder, Symplified, to Mobile Enterprise.

In addition to the partnership, Symplified is also providing a test service to developers so they can leverage the SDK without having to create additional infrastructure.

Strategic Mobility Group
Strategic Mobility Group (SMG3) has hired Amy Mahr as Territory Account Manager for the Midwest. The addition of Mahr is a result of the company’s rapid growth which initiated the need for greater sales support. She will be responsible for enhancing current success by managing and acquiring accounts within the Midwest.

Mahr brings twelve years of industry experience, and has helped companies of all sizes improve workforce and operational efficiencies by consulting them on the right enterprise mobility solution for their environment. In her new role, Mahr will help companies select the best enterprise mobility hardware, software, wireless technology and professional services for their business.

“I'm excited to start a new challenge within Strategic Mobility Group and look forward to working with the team to further develop their already extensive product and service suite” said Mahr. “I’m fortunate to be joining such a well-respected company that prides itself on top quality service.”

Retriever Communications
Retriever Communications, a provider of mobile field force automation, will leverage the location platform from HERE, a Nokia business, into its applications and mobile cloud for global positioning and mapping service. The addition will provide Retriever’s customers with advanced features, enabling them to locate field workers, display their location and use such information to improve their productivity, safety and visibility.

Retriever’s Scheduling application allows mobile workers deployed at a job site to be connected to the home office through Retriever’s mobile cloud and server. For this system, the detailed GPS location data will help businesses optimize their mobile work forces by providing the best route to a job, turn-by-turn navigation and approximate site arrival time.

“As a global company, we needed to look beyond the hyped or trendy mapping services popular in only one region and incorporate a worldwide technology that would work offline and online in order to provide our users with vital location-based information,” said Mary Brittain-White, CEO and Co-founder, Retriever Communications. “The HERE platform is that solution. Now, our customers can provide more intelligent service delivery and better predict arrival times, ultimately improving customer service.”

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