Mobile Industry on the Move July 12

— July 12, 2014

Change happens fast in mobile—here's a few from last week you might have missed.

Apple
Apple has hired a senior executive from Swiss luxury watch brand Tag Heuer. Patrick Pruniaux was VP for sales for Tag Heuer—part of luxury goods group LVMH. LMVH is said to have confirmed the move, but Apple has not issued any statement.

Yankee Group VP of Research Carl Howe commented, "Prunaiux's hire reinforces Apple’s strategy of reshaping its brand away from computer-like systems to aspirational products that are part of a premium lifestyle. Prunaiux's former company, Tag Heuer, lived through a similar disruption in watch-making, where inexpensive quartz movements and high quality mass production eliminated most of the technological differentiation in the low end of the market. The company survived this disruption by focusing on the premium end of the watch market while expanding its brand beyond watches into clothing and accessories. I suspect that playbook may be exactly the one Apple wants to use in its brand expansion into new premium markets such as wearables."

Howe continued, "Ironically, Apple is already well-established as an aspirational brand for consumers in emerging economies. For example, many Chinese consumers have adopted iPhones for their brand cachet despite unsubsidized prices that are a significant portion of the annual income of the average Chinese consumer. However, in developed countries, Apple still is viewed mostly as a technology company, competing more against Microsoft and Google than against Burberry and Louis Vuitton. I expect that perception to change as executives such as Apple Retail SVP Angela Ahrendts and Patrick Pruniaux get their feet wet within the company."

SAP
SAP has turned its legal form to a European Company (Societas Europaea, SE.) After a 99% approval by the annual general meeting of shareholders in May, the company has been registered as a European Company by the Commercial Register. The German subsidiary, as a consequence, has changed its name to SAP Deutschland SE & Co. KG.

SAP's transformation into an SE has no consequences for its contract partners, customers or employees. Employee contracts will continue as before and shop agreements are being retained. Shareholders' rights have not been altered by the new legal form, and the conversion also has no impact on stock exchange trading of SAP shares. SAP shares are listed on the stock exchanges of New York, Frankfurt, Stuttgart and Berlin and can be traded there. The headquarters and registered company seat of SAP SE remain in Walldorf, Germany.
 
Citrix
Citrix appointed Brian Dye as group VP and general manager of its Mobile Platforms group, where he will drive the company’s mobility business. He will also be responsible for the company's comprehensive enterprise mobility management (EMM) and mobile device management (MDM) solutions.

"Brian's strong qualifications in security and information management, including data mobility, are uniquely suited to further our customers' mobility priorities. He will provide great value to all of our customers, helping them succeed in a time when secure enterprise mobility is transforming how business is done," stated Sudhakar Ramakrishna, Senior Vice President and General Manager, Enterprise and Service Provider Division, Citrix.

Prior to Citrix, he spent more than a decade at Symantec where he held numerous leadership roles in product management, engineering, support and operations—most recently serving as SVP for the Information Security Group. Before joining Symantec, he held key roles in engineering, program management and business development at Procter and Gamble, E Ink and Xerox PARC.

Kony
Kony, Inc. appointed Blake P. Sallé as president of field operations and Neeraj Nityanand as executive VP of global services and support. Sallé will focus on driving Kony’s continued growth and global expansion, while Nityanand will ensure the company delivers the highest level of value and service to its growing base of Fortune 2000 customers.

Sallé served in a variety of senior leadership positions across worldwide sales, channel and field operations at organizations within the high tech and healthcare industries—including Cisco, VCE (a joint venture between Cisco, EMC and VMware), Johnson & Johnson and Silver Tail Systems (acquired by RSA). Prior to joining Kony, he served as VP and general manager for CSC's Americas Region. At Cisco, he served as global VP of Security and Mobility Sales.

Nityanand has 28-years of experience in senior leadership roles overseeing global business operations, services and support functions. Prior to joining Kony, he was the managing director of CSC India, managing the company's business and operations across 7 locations—including all service lines and support functions. He joined CSC in 2006 to lead a major transformation initiative aimed at increasing its footprint in the India market, and enhancing the organization's global delivery capability. He was also part of CSC’s Global Consulting Group, managing new business, strategy, acquisitions and global delivery. He has also served in key positions of leadership at Satyam and Unocal.
 
Accenture and Hortonworks
Accenture has entered into an alliance agreement with Hortonworks, a contributor to and provider of enterprise Apache Hadoop, in a further strategic move to build its big data and digital capabilities, as well as bring big outcomes from big data and analytics to its clients. Both companies will collaborate on making large structured and unstructured datasets—including operational, video and sensor data—more accessible to organizations for insight-driven decision-making.

"As companies move toward becoming digital businesses, they need to analyze all of their data to find key insights that will drive business outcomes. Our alliance with Hortonworks underpins our commitment to help clients embrace the challenges of digital transformation and accelerate returns from their data and analytics investments," said Narendra Mulani, senior managing director, Accenture Analytics, now a part of Accenture Digital.

Centrify
Centrify Corp. has named former CA Technologies SVP Bilhar ("Bill") Mann as its new SVP of products and chief product officer. In this role, Mann will take primary responsibility for the innovation and evolution of all Centrify solutions, running both product strategy and product management, as well as playing a lead role in mergers and acquisitions (M&A).

"The addition of this proven product strategist will accelerate the expansion of Centrify's product offerings in the data center, SaaS and mobile identity spaces," said Tom Kemp, Centrify CEO. "Bill brings a wealth of experience building successful companies in the cloud and enterprise security sectors. We will rely on that knowledge as we gear up for the next phase of Centrify’s rapid growth."

SMART and Infosys
Infosys and SMART Enterprise announced the signing of a Memorandum of Understanding (MoU) to develop new industry solutions in the areas of Machine to Machine (M2M) Communication and the Internet of Everything.

The partnership will empower global businesses to nurture new growth avenues by harnessing technologies such as big data, cloud, mobility and social media, to draw insights from data collected from machines—across various industries, including healthcare, retail, home security and connected car.

"We share a vision that the 'Internet of Everything' will help enterprises rely on their remote assets and connected devices to transform their business. The Centre of Excellence is expected to accelerate solutions development, streamline product delivery and give rise to new business models that help enterprises run more effectively and stay competitive. We believe that the SMART-Infosys relationship backed by the Center will allow us and our clients to have more efficient operations and generate new revenue streams," said Jovy I Hernandez, First Vice President & Head, PLDT ALPHA Enterprise and SMART Enterprise, Sales & Marketing.

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