Mobile Industry on the Move May 17

By Lori Castle, Editor in Chief — May 17, 2014

There were hindsight and foresight in the moves this week. Did you catch this activity?

SAP
Last week, we noted “tons of changes” at SAP, but that’s nothing compared to this week. According to the Wall Street Journal, the shift to cloud has caused the shift in the organization. A spokesman told the news outlet that there would not be “mass layoffs.” The article states, “Staffing in development, sales, support and marketing of SAP's on-premises software will be adjusted in all countries, he said [SAP spokesman]. Cloud business requires employees with different skills.”

The changes also come in the wake of many executive and strategy changes, including that of Bill McDermott, who was appointed alongside Jim Hagemann Snabe in February 2010 as Co-CEO, becoming sole CEO as Snabe is leaving this month.

Good
Good Technology has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its common stock. The number of shares to be sold and the price range for the proposed offering have not yet been determined.

Yankee Group Principal Analyst Chris Marsh commented, “I have pretty much the same opinion on Good’s IPO that I did for MobileIron’s: It’s difficult not to see it as an exit strategy. Pure-play EMM vendors are seeing their products become commoditized, and indeed we have already been seeing pricing pressure around MDM and MAM services reduce their overall value. This has led to some already big acquisitions (Zenprise and Citrix, AirWatch and VMware) as they’ve been folded into larger enterprise mobile portfolios, the integration of which is where the value is shifting to instead. I cannot see where EMM as a standalone capability can be differentiated enough going forward for any pure-play vendor to go it alone and continue to create value. So where to now? IPO, exit strategy, followed by attempts to go it alone—most likely followed by the inevitable acquisition—is where my money is.”

Google
As new head of Glass, Ivy Ross joins the company on Monday according to her post on Google+. She has spent much of her career in fashion, so she is sure to bring flair to wearables. Earlier this year, Google announced a partnership with Luxottica, another nod to style in this category.

The company also opened up its beta edition of the device to all; $1,500 will get you the leading and the latest.

Ivy asked this very provocative question in her post: “Can technology be something that frees us up and keeps us in the moment, rather than taking us out of it? Can it help us look up and out at the world around us, and the people who share it with us?” It’s one of her goals to answer.

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