Mobile Industry on the Move October 21

— October 21, 2013

Apple has snagged Angela Ahrendts, Burberry’s Chief Executive, for a new role: retail and online stores. She will report to CEO Tim Cook. Well, that’s certainly a major move. What else is going on in the world of mobility? Here are recent game changers by the major players.

StarMobile
StarMobile, Inc., has closed a $2.5 million seed investment round. Led by U.S. Venture Partners, the round also included Atlanta-based GRA Venture Fund and Atlanta Technology Angels. The capital will be used to expand StarMobile’s engineering and sales teams, and increase market awareness as it emerges from stealth mode.

“Companies use a variety of packaged on-premise or cloud-based applications, or custombuilt systems, to run their businesses,” said Todd Fryburger, President & CEO, StarMobile. “The problem today is that ‘mobilizing’ such enterprise applications can cost hundreds of thousands to millions of dollars, and can take months or years to implement. StarMobile dynamically transforms any enterprise application into a mobile application at 5 percent to 20 percent of the cost and time of any other method.”

“StarMobile has a ‘game changing’ approach to addressing a massive challenge,” said USVP Partner Dafina Toncheva. “Last year alone, companies spent $79 billion on packaged applications, part of a combined $634 billion that has been spent over the last 10 years. At the same time, there has been an equal investment in custom-built systems. Less than 5 percent of these systems have been mobilized to date, and with 1.3 billion people expected in the mobile workforce by 2015, the gap is only getting larger. StarMobile solves this problem.”

Founded in 2012, StarMobile was conceived in the Georgia Tech Networking and Mobile Computing Research Laboratory, and was commercialized at VentureLab, the #2 University Business Incubator in the world, under grants from the Georgia Research Alliance and the National Science Foundation. The StarMobile leadership team has more than 70 years of experience in enterprise software, mobile computing and networking at recognized companies, as well as successful startups.

Ruckus Wireless
Ruckus Wireless, Inc. has been named a Leader in the “IDC MarketScape: Worldwide Enterprise WLAN 2013-2014 Vendor Analysis.” The IDC study assessed a wide variety of vendors participating in the enterprise wireless LAN market, evaluating each vendor based on a comprehensive framework and set of parameters that assessed vendors relative to one another and to those factors expected to be most conducive to success in the enterprise WLAN market, for both the short and long term.

This IDC MarketScape assessed the enterprise wireless LAN market through the lens of indoor WLAN infrastructure, with an emphasis on the current 802.11n standard and various deployment architectures. Capabilities and strategies for the emerging 802.11ac standard also played a role in IDC’s analysis, as did offerings in the service provider WLAN space for cellular offload and managed services.

According to IDC, “Ruckus has a strong history of internal innovation, from the pioneering of IPTV to various advances in antenna technology, including being an industry pioneer in adaptive antenna array and many other advanced RF functionalities. Ruckus’ BeamFlex beamforming technology and dual-polarized smart antenna arrays allow for efficient spatial multiplexing, and Ruckus claims improved coverage in tough environments with fewer APs. As Ruckus continues to grow at an impressive rate, it continues to add to and refine its value proposition. Presently, Ruckus is adding a focus on the undertapped retail, warehousing, and public access markets in addition to its traditional midmarket and the hospitality, education, and healthcare segments.”

“Ruckus Wireless’s position as a leader in the “IDC MarketScape: Worldwide Enterprise WLAN 2013-2014 Vendor Analysis” is powerful validation of our strength and growing presence in the marketplace,” said Selina Lo, President & CEO, Ruckus Wireless. “’Smart Wi-Fi’ represents who we are and what we do, namely, an aggressive, growing company that offers the most innovative Wi-Fi products and technologies available in the market. Ruckus delivers Wi-Fi that’s truly better than others as we continue to disrupt the status quo. Our recognition as a leader by IDC is proof that we are indeed simply better wireless.”

BlackBerry
Still in the game, BlackBerry announced that KPMG Italy is the latest large enterprise to choose BlackBerry Enterprise Service 10 as their primary mobile device management platform, in addition to announcing their plans to upgrade their existing mobile fleet to 3,500 BlackBerry 10 smartphones.

KPMG has been a long time customer of BlackBerry. As one of the leading international consulting firms, this announcement is meant to confirm the growing adoption of the BlackBerry 10 platform amongst top international organizations.

“Every day our professionals need to share confidential information and need a reliable smartphone with strong security, and the flexibility to meet different working needs,” said Davide Grassano, IT Lead Partner at KPMG Milan. “With BlackBerry 10 we have found the best solution in terms of usability, security, connectivity and price. The BlackBerry solution allows our users to have access to shared files and other internal resources, while also working to prevent the accidental leakage of business documents and attachments.”

“Customers understand the value and benefits of our offering and this is why more than 25,000 BlackBerry Enterprise Service 10 commercial and test servers have already been installed globally, including within many of the world’s top organizations,” said Alberto Acito, ‎Managing Director, for South East Europe at BlackBerry.   

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