Sixty-three percent of businesses see value integrating core business applications—such as Dropbox, Square, Salesforce, Evernote and Quickbooks—with mobile devices and tools, according to a survey of makers conducted by Canvas.
The Canvas 2014 survey was completed by more than 1,100 decision makers from a broad range of company sizes and industries that have historically relied heavily on paper forms and manual processes, most prominently construction and contracting (24.4%), retail and distribution (11.7%), healthcare (9.4%), manufacturing (8.7%), transportation & logistics (2.9%), and government (2.3%).
The survey points to an increasingly mobile workforce that is looking to extend more day-to-day business processes to their mobile devices, and the fact that structured and unstructured data collection and collaboration apps are rising to the top of the business decision maker wish list.
When it comes to specific tasks businesses are using mobile apps for, respondents cited:
• Inspections (46%)
• Work Orders (31%)
• Checklists (28%)
• Surveys (19%)
• Invoices (15%)
• Inventories (8%)
Additional key findings:
File storage: 57% of businesses are using file storage applications, and of those businesses using file storage applications Dropbox is the dominant choice (51%), followed by Google Drive (16%), Box (8%) and SkyDrive (6%).
Note taking software: 32% use note taking software or applications for their business. Of those businesses using this type of software/application, 45% use Evernote, 29% use Notepad and 5% use Google Keep.
Credit card processing: 13% are using mobile credit card processing applications in their business, with 44% using Square; 13% using Intuit GoPayment; 12% using PayPal mobile; and 31% using other services.
CRM: 30% use a CRM system in their business, and of respondents using CRM tools, Salesforce commands nearly half (45%) of users.
Accounting: 48% of businesses surveyed use an accounting application, with 48% of those businesses using Quickbooks, followed by 8% using Sage.
“That businesses are going mobile is not a surprise; what this survey demonstrates is that organizations of all shapes and sizes are looking to a broadening array of mobile services to improve their business processes,” said James Quigley, co-founder and CEO, Canvas. “Everyone from educational institutions and hospitals to large construction companies and service organizations are shifting core business processes to mobile; drawn to the ability of mobile apps to solve challenges associated with inefficient paper-based processes.”