Like the famous movie line. "I'm as mad as hell and I am not going to take it anymore," BlackBerry has had enough. In June, the company launched the BlackBerry Fact Check Portal (#BBFactCheck) "a place for us to hold our competitors accountable for what they say, when what they say is wrong," according to Mark Wilson, Senior Vice President, Marketing for BlackBerry.
With the dearth of news and marketing from BlackBerry in the last several years, the competition had ample time to propagandize. Between this promotion, consumerization and the lack of a compelling case many IT shops had for sticking with BlackBerry, other solution providers made true gains.
Not, however, as many as they claim; nor have those other solutions evolved beyond the best-in-class security standards BlackBerry was known for, according to the company, which is now going about setting the record straight.
President of Enterprise Services at BlackBerry, John Sims, said there is a disconnect between the market perception about BlackBerry and the reality of its capabilities today and in the near future. During the recent BlackBerry Experience tour, he was quick to cite what he said were more accurate user base numbers for both his organization and those known to be leading the market.
As BlackBerry has started coming back, it has been a specific focus of the competition in press releases, presentations, whitepapers and so on. Wilson wrote in the Inside BlackBerry Blog, "As we've been working through this transition, there have been many vocal voices from competitors trying to incite fear, uncertainty and doubt about BlackBerry. In doing so, sensationalized reports surrounding our viability and misperceptions about our product portfolio have crowded the airwaves. Given this environment, we must fight back. And BlackBerry's best offense is to present the facts."
So far the portal has taken on data security, migration to and from BlackBerry, government market share, Samsung KNOX and a false deal with Volkswagen. The latest check takes on Good Technology—one of BlackBerry's "most vocal (and misleading) competitors."
An infographic comparing the two companies had been updated by BlackBerry with the official #BBFactCheck stamp and editor's marks in classic red pen style. The blog states, "Take today's #BBFactCheck on this Good Technology 'whitepaper,' in which they compare themselves to a 2010-era BlackBerry. Four years passed is an eternity in technology years. Needless to say, Good needs to make some…tweaks. Since we're the subject of this material, we thought we could provide some useful feedback and show Good what they're actually trying to compete against."
BlackBerry wants this initiative to serve as a "one-stop reference" and is encouraging users to get involved. "The BlackBerry Fact Check Portal is a two-way platform—so if you see a work of fiction from one of our competitors, we want to hear about it. Tell us about it here and make sure you frequent the Portal for the latest in our fight for the facts."