Nativeflow Powers the BYOD Revolution

— February 23, 2014

Nativeflow, an enterprise mobile data protection company, has launched its solution for the next generation of connected devices. With the new solution, IT can lock down enterprise data on personal mobile devices, allowing secure employee access to the enterprise's internal or external cloud.

The solution assures full regulatory compliance while maintaining seamless user connectivity and privacy.

Founded in 2011 and backed by leading venture capital firms Jerusalem Venture Partners (JVP) and OurCrowd, Nativeflow comes to the enterprise security space ready with $7.5 million in funding, with its last round closing in May 2013.

According to the Cisco Visual Networking Index, by 2017, there will be 8.6 billion hand-held mobile-ready devices and 1.7 billion machine-to-machine connections. To operate in this world of connected devices and cloud storage solutions, large enterprises need a way to first reconcile the conflict between security and privacy.

Complementary to MDM technologies, Nativeflow takes a major leap beyond device management, and leverages the focus on data in order to provide positive experiences for users, IT and the enterprise as a whole.

Through its data-focused approach, Nativeflow allows access to the enterprise's internal and external cloud through any mobile application, in accordance with IT policies, extending trust from the cloud to its data on the employee's mobile device. Its solution ensures the protection of data passed through any file-sharing or email application, and enables secure mobile browsing of the enterprise portal. Applications and devices function natively, while the data remains encrypted throughout.

According to research performed by Intel, 74% of IT leaders believe that a BYOD environment enhances overall employee happiness and business productivity. "Our employees want a separation of work and personal life, but they don't want to sacrifice the ease and use of their own devices and applications. We evaluated several of the popular technologies, but Nativeflow was the only solution that addressed the entirety of our needs," said Haim Inger, CTO, Clal Insurance. While other solutions still provide IT with visibility to personal employee information and use, Nativeflow grants zero access to this personal data, ensuring that privacy is fully retained.

Nativeflow co-founders combine a shared passion for enterprise security along with the vision and need to develop an innovative solution to effectively orchestrate a data controlled environment. "BYOD now allows employees to access mission critical data from their personal devices, leaving the corporation vulnerable to data leakage," said Avi Yehuda, CTO and co-founder, Nativeflow.

"Our technology automatically classifies and protects all enterprise data on any device via any app, and in any workflow, all while safeguarding users' privacy. Nativeflow truly redefines the relationship between IT and users, and allows businesses to move ahead confidently with BYOD."

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