Pharma Firm Manages iPads and CRM App with Fiberlink Maas360

By Jessica Binns, Contributing Editor — May 02, 2012

Fiberlink, a provider software-as-a-service (SaaS) solutions for secure mobile device management (MDM) and mobile application management (MAM), announced that Hawthorn Pharmaceuticals, Inc. deployed MaaS360 for the deployment of iPads and management of its mission-critical CRM application.

Hawthorn chose the cloud-based solution to eliminate servers, forgo the need of internal staff constantly upgrading software and retain a system that can be rapidly distributed to field service employees. This approach gives Hawthorn a competitive advantage over other pharmaceutical companies and directly improves its customers' experience.

Hawthorn is a commercial-stage specialty pharmaceutical company that develops and markets prescription products in the therapeutic areas of respiratory, nephrology, dermatology, oncology, CNS and neurology. With an aggressive product development pipeline, including over 20 products in various stages of development and nine ANDA approvals in the last two years, Hawthorn's sales force was growing rapidly. Hawthorn purchased iPads to support the company's dynamic sales team with the iPoint CRM application.

The native management utilities for iPads did not offer the level of device tracking, security and overall management that Hawthorn needed to conduct business in the highly regulated pharmaceuticals industry, so it turned to MaaS360 MDM for the answer.

"The fact that we could deploy MaaS360 so quickly and easily through the cloud was a significant advantage, giving our sales team a competitive edge and simplifying device management for our IT group," said Clay Hilton, director of information technology at Hawthorn. "MaaS360 enabled us to deploy iPads and apps to our entire sales force with zero risk of non-compliance. The MaaS360 cloud-based platform lets us concentrate directly on the strategic components that are critical for continued top line growth for the company. That's where the real ROI payoff sits."

MaaS360's web-based management console provides Hawthorn with complete control over the iPads and apps. Application visibility and reporting is critical for Hawthorn, as downtime can result in loss of pharmaceutical sample distribution data and risk of non-compliance with regulatory standards. With MaaS360's secure document sharing feature, Hawthorn automatically distributes and tracks acceptance of its compliance manual, alleviating any non-compliance concerns. Additionally, Hawthorn's ability to locate and wipe lost iPads from a central console remediates risk of exposing highly confidential client and product information. With MaaS360, Hawthorn iPads were enrolled in minutes, with Fiberlink's support team providing any needed guidance along the way.


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