Qualcomm Life and U.S. Preventative Medicine Collaborate on New Mobile Application

By Tony Rizzo — December 14, 2011

U.S. Preventive Medicine, Inc., a key player in preventive medicine, has announced the launch of "Macaw" from The Prevention Plan, its new mobile health and fitness app designed to serve as a complete personal health monitor. Macaw is a full-feature app that assesses an individual's health risks and will serve as a hub to track health metrics and activity, as well as integrate information from other health and fitness apps, plus lab results and wireless devices.  Macaw users will be able to track the progress of their activity, nutrition and health knowledge - while also engaging in games that unlock prizes (a key feature to help ensure mobile end user participation).
For members of U.S. Preventive Medicine's The Prevention Plan, Macaw has additional features including showing an individual's personal Prevention Score and integrating data between the mobile application and the Plan's online health management platform. Macaw can be downloaded for free on the iPhone and Android devices. It is enabled by Qualcomm Life Inc., a wholly owned subsidiary of Qualcomm, and was designed by Fjord, a design consultancy.
Features include:
  • 7 questions to quickly assess your health 
  • GPS to track exercise 
  • Ability to set goals and track weight and calories
  • Reminders about recommended preventive screenings based on age and gender
  • Activity and knowledge cards that unlock chances for weekly prizes

Unlike other available health and fitness apps, Macaw is based on the clinical science of preventive medicine and is universally designed for people who exercise regularly, as well as those who are novices when it comes to physical activity. By leveraging Qualcomm Life's expertise, Macaw will be able to transform a smartphone into the ultimate personal health hub, connecting an individual's health apps and wireless devices for tracking weight, fitness, overall activity and biometrics – including pedometers, glucose meters, activity armbands, scales, labs, sleep managers, mobile weight loss apps and blood pressure cuffs – into a single app for complete tracking.
"The new revolutionary Macaw app is an important tool that is designed to be the ultimate mobile health hub, enabling users to improve their individual health outcomes while potentially lowering healthcare costs," said Christopher Fey, founder, CEO and chairman of U.S. Preventive Medicine." 


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