Reaching the Mobile Users

— December 21, 2013

In a recent report by the Interactive Advertising Bureau, advertisers spent $3 billion on mobile ads in the first half of 2013 alone. And in 2014, creating content designed specifically for reaching consumers on mobile devices is also imperative.

In response, PadSquad is launching the next generation of native advertising solutions, optimized specifically for mobile web consumption. Working with Polar’s MediaVoice platform, PadSquad now makes it possible to easily distribute in-stream native ads for mobile at scale. These ads are personal to both the reader and the content they are consuming.

PadSquad will leverage Polar’s native advertising platform to deliver content-based advertisements across the PadSquad Platform, an exclusive community of mobile optimized websites. Every website that uses the vendor’s adaptive web design technology is specifically designed for tablets and smartphones.

The partnership with Polar will help PadSquad expand their robust mobile advertising and content publishing efforts by making it extremely easy to distribute in-stream native ads for mobile at scale.

“You can confidently say that the shift to mobile advertising and the rise of native advertising are the two most important trends in digital media today,” said Daniel Meehan, Founder & CEO, PadSquad. “All of our websites are optimized specifically for mobile devices, so by integrating Polar’s unique solutions, we have a scalable native advertising product reaching the fastest growing audience on the web—readers who are using tablets and smartphones to browse niche content.”

The adoption of native advertising is rapidly growing. Business Insider reports that 66% of agencies are somewhat likely or very likely to spend on Native advertising within the next 6 months. PadSquad helps address this growing industry need by offering brand advertisers a native solution to engage their consumers in a natural way—all on websites optimized for tablet and smartphone devices.

“This is why Polar built MediaVoice,” said Sean Erjavec, EVP Sales, Polar. “We created a true end-to-end platform which not only integrates seamlessly with a publication’s CMS and ad server but also provides their readers with uninterrupted content consumption. To partner with a market leader like PadSquad who specializes in optimizing websites on tablet and smart phone devices, and shares our vision is a win-win.”

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