Research: Enterprises Lax on BYOD Mobile App Management

By Jessica Binns, Contributing Editor — July 06, 2012

There's a significant disconnect between the management of mobile applications on corporate-owned and employee-owned devices, according to new research from AOTMP.

The telecom authority found that 72 percent of enterprises manage work-related appls on corporate-owned wireless devices, while only 38 percent manage work-related apps on devices owned by employees. Irrespective of device ownership, 15 percent of enterprises reported that they do not manage any work-related apps on mobile devices.

In response to the lack of monitoring and tracking of mobile applications, 45 percent of enterprises say it's not a priority for their organizations, while 38 percent indicate that they don't have the internal resources to implement such monitoring and tracking.

That dearth of resources is a common problem: nearly half of enterprises cited a lack of appropriate tools and technology as the reason for not monitoring and tracking applications on corporate-owned mobile devices, while 40 percent indicate that it is not a priority.

Alarmingly, only 54 percent of enterprises say they know the number of mobile appl licenses they own and the number of licenses that are currently in use.

"As businesses grapple with the question of allowing employee-owned wireless devices they must also address their mobile application management practices," noted Tim Lybrook, CEO of AOTMP. "The market is clearly lacking in defined practices and standards in this area today."


comments powered by Disqus

RATE THIS CONTENT (5 Being the Best)

Current rating: 0 (0 ratings)



Must See


EKN Research: How Mobile is Driving Personalized Context and Engagement

Retailers and hospitality enterprises are well aware that mobile technologies must be driving consistently high standards of in-store or in-location customer engagement. These are key imperatives for customer relevance, financial gains, loyalty and brand advocacy. However, more often than not, such standards break-down in stores due to a wide variety of reasons. Download this benchmark report to understand how mobile is driving a more personalized engagement and key business pains, performance and capabilities related to in-store customer engagement.