Samsung Adds to Tablet Lineup

By Lori Castle, Editor in Chief — June 12, 2014

To a waning tablet market, where rival Apple dominates, Samsung introduced The Galaxy Tab S, in New York at Madison Square Garden.

The company appears to be taking a break from the enterprise; with emphasis on display and content, this device is aimed more at the consumer market. Still, there are some productivity features that could mean business.

Yankee Group VP of Research Carl Howe commented, “These new Samsung devices are designed to go head-to-head against Apple's iPad Air and iPad mini retina at the same US$399 and US$499 price points. They are a bit larger and a bit thinner than the Apple products, and they weigh about the same. They also offer AMOLED displays, which are higher resolution than Apple’s."
Enhanced productivity and security features provide users with the ability to more easily and safely multitask. Users can make and receive calls directly from their phone to their Galaxy Tab S, no matter where their phone is with the call forwarding feature via SideSync 3.0.
Simultaneously, without closing out of one to access another, users can surf the web, watch videos, share content and still make calls. With Quick Connect, Galaxy Tab S quickly finds and connects to nearby devices, for easy content sharing. These features are all available on both WiFi and LTE versions.
Multi User Mode enables users to create their own personal optimized profile, safe and convenient access with a built-in fingerprint scanner  and a specially designed kids’ mode with its own dedicated interface and kid-friendly applications.
The Galaxy Tab S has a wider range of rich and crisp colors, with a WQXGA (2560x1600, 16:10) Super AMOLED display that delivers more than 90% of Adobe RGB color coverage—expressing more colors than ever before. It has a 100,000:1 contrast ratio to provide deeper and more realistic images by making blacks darker and whites brighter.
The device also features Adaptive Display that  is meant to ensure the best visual experience anywhere, anytime by intelligently adjusting gamma, saturation, and sharpness based on the application being viewed, the color temperature of the viewing environment and ambient lighting. Pre-set professional modes – AMOLED Cinema and AMOLED Photo – also let users manually adjust the display settings for bright, dynamic results for both video and photo content.
Content can be clearly seen outdoors, even in bright sunlight.
Since Super AMOLED technology doesn’t require a backlight, this tablet consumes less energy than comparative LCD displays while maintaining a portable design. Both models have a sleek 6.6mm profile and at only 465g (10.5-inch) and 294g (8.4-inch), are light and easy to carry. A longer-lasting battery, and Ultra-Power Saving Mode allows users more hours of entertainment without having to recharge.
Content Eco-System
The Galaxy Tab S is made for entertainment and comes packed with a variety of content. Many content partners were present at the unveiling.
Samsung’s magazine service, “Papergarden” debuts on the Galaxy Tab S. An optimized viewing environment for digital interactive magazines, users will be able to view a wide range of popular magazines with vivid and true-to-life colors.
Galaxy Gifts: Samsung has teamed up with more than 30 of the world’s leading mobile content and service providers to offer its users the ultimate home, work, and play entertainment experience through premium content and services across a wide range of industries.

Some of these include:

  • Marvel: With access over 15,000 Marvel Comics through 3 months of unlimited free membership to Marvel’s “Marvel Unlimited” app.

  • Kindle for Samsung: Exclusively for Samsung customers, and customized for the Galaxy Tab S, users will receive a free book every month through Samsung Book Deals, plus the ultimate e-reading experience with access to a vast selection of e-books in the Kindle store.

  • Partnership with Google Play, Google’s online digital entertainment store offering apps, games, music, movies, books and magazines. To get started, Samsung and Google Play are offering several gifts: access to a range of movie and entertainment content, including the Warner Bros. Academy Award winning movie “Gravity” as well a variety of books. and magazines from top publishers through the “My Library" widget.  

  • Users can also enjoy Netflix, available in high definition for the first time for Galaxy users in select countries.

Connectivity options include: Wi-Fi, or Wi-Fi and LTE, available in 16/32GB + MicroSD (up to 128GB). Users can also choose between the 10.5-inch and 8.4-inch versions, in Titanium Bronze or Dazzling White. The Galaxy Tab S will be available in select markets from the end of June, 2014.

Market Assessment
Howe doesn't expect to see much action in the tablet market this summer. It won't be until afterwards that things heat up. He said, "Samsung’s challenge is that Apple’s tablets continue to outsell Samsung’s, and Apple will likely refresh both its iPad models this fall. Samsung still suffers from the smaller number of tablet apps on the Android platform that aren't just scaled up smartphone apps. Further, despite introducing a wealth of tablet models, Samsung’s tablets still don’t sell as well as Apple’s. I see the head-to-head matchup between the two to be most significant during the next two months of back-to-school season, at which point Apple’s 2014 model iPads will close Samsung’s window of opportunity.”


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