Samsung Alpha is a Design Upgrade

— August 18, 2014

With a new approach to design, Samsung Electronics has unveiled the latest addition to its Galaxy smartphone lineup with the Galaxy Alpha. The device features a carefully constructed compact body with a metal frame and a solid finish to provide users with maximum in-hand grip and control. At less than 7 mm thick, the Alpha is the slimmest Galaxy device Samsung has launched yet.

"The Galaxy Alpha was built and designed based on the specific desires of the consumer market," said JK Shin, CEO and Head of IT & Mobile Communication at Samsung Electronics. "With an entirely new appearance, the Galaxy Alpha focuses on both beauty and functionality combining a metal frame and slim, light weight design with the same hardware and features users expect."
 
Alpha Features
The Galaxy Alpha is equipped with a 4.7-inch HD Super AMOLED display, as well as an advanced camera and real-time High Dynamic Range (HDR). It also includes additional features such as an Ultra-Power Saving Mode, S Health, Finger Print Scanner, Private Mode and connectivity with the latest Samsung Gear Fit, Gear Live and Gear 2 wearables.

Specs include:

  • Dimension: 132.4 x 65.5 x 6.7 mm, 115g
  • Network: LTE Cat.6 (300/500Mbps)
  • AP: Octa Core (Quad 1.8GHz+ Quad 1.3GHz)
  • Memory: RAM : 2GB, Internal Memory : 32GB
  • Connectivity: WiFi: 802.11, Bluetooth: 4.0 BLE / ANT+
  • Battery: 1,860 mAh
  • Camera: 12MP (rear) + 2.1MP (front)
  • Video: UHD 4K (3840 x 2160) @ 30fps
 

451 Research VP Carl Howe commented, "I believe that Samsung’s Alpha shows that the company is shifting its design focus from a ‘bigger is better' strategy to ‘better is better.' This newer 4.7-inch flagship device built with finer materials is a preemptive strike to capture consumers before Apple's new iPhones hit, and unlike Samsung’s larger phones, is more likely to appeal to consumers who want phones that fit easily in a pocket."

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