Solution for Mobile App Performance

— July 02, 2013

Crittercism, a provider of Mobile App Performance Management (APM), has launched its Fathom Mobile Command Center, a new platform designed to help companies improve their mobile app strategy by providing a complete view of performance throughout the application lifecycle.

Built to meet the growing needs of today’s enterprise apps, the solution monitors and reports how third-party services and network conditions affect the performance of iOS and Android.

Companies are increasingly turning to mobile to offer employee-facing access to line of business and financial data, point-of-sale solutions and many other tasks. With this rise of business and enterprise apps, the cost of failure on mobile is increasing exponentially.

“Five years ago even a simple mobile strategy put you ahead of the curve in a lot of industries,” said Ben Hoffman, a Research Analyst at IDC. “But today a winning mobile strategy is often times a fundamental element of success. We’re seeing complex mobile applications being utilized for a huge range of functions across almost every industry we look at. These apps are responsible for critical communications between consumers, customers and employees, and the importance of consistent app performance cannot be understated.”

To help companies effectively manage the performance of their apps, Fathom provides tools that enable companies to understand and address performance problems within any consumer, business-to-business or employee-facing application. The solution shows every factor affecting app performance for each individual app session in which an issue is encountered.

"In May 2013, over 50% of Hearst TV pages were viewed on mobile devices. We have published over 100 unique apps in the news and weather space across multiple platforms. We are continually innovating to create the best end user experience," said Michael Rosellini, Director Digital Product Development at Hearst TV. "We depend on Crittercism to help us manage the performance of our mobile apps, giving our developer team the time and bandwidth to focus on other initiatives, such as implementing new and exciting features."

Key features include:
Cloud Services:
Provides visibility into third-party services and APIs that interact with mobile apps so IT operations and engineering teams can understand issues and edge cases.

Network management: Total visibility into server-side issues that can lead to app-delays, including latency and throughput.

Diagnostic drilldown: Allows teams to tie diagnostic data back to an app’s network data, and provides the ability to isolate issues by Device, Carrier, OS, and Network Type (WiFi vs Cellular). Additionally, teams can filter app network data by diagnostic data.

Network Breadcrumbs: Gives visibility into end user activity and a diagnostic breakdown to isolate performance issues. Teams can easily recreate performance issues via user traces that show both user behavior as well as an app’s interactions with its network.

Endpoint Analysis: Allows teams to track down misbehaving API endpoints, analyze metrics such as latency, request and data volume, and response codes. Provides the ability to isolate endpoint metrics by both network status and diagnostic data.


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