AT&T has launched a new way for eligible 4G customers to access mobile content and apps over the carrier’s wireless network, without impacting the monthly wireless data plan.
Similar to 1-800 phone numbers or free shipping for internet commerce, AT&T’s new Sponsored Data service opens up additional data use options for AT&T wireless customers and customer-friendly mobile broadband channels to businesses that choose to participate as sponsors.
“As content consumption has evolved from analog to digital, so have the ways for companies to reach consumers,” said Andy Geisse, CEO, AT&T Business Solutions. “The Sponsored Data model is just one way we’re helping companies tap into our network to offer differentiated experiences and transform the way they do business.”
With the new service, data charges from eligible uses will be billed directly to the sponsoring company; the customer simply accesses their content via AT&T’s wireless data network. Customers will see the service offered as AT&T Sponsored Data, and the usage will appear on their monthly invoice as Sponsored Data.
The service, which will be delivered at the same speed and performance as any non-Sponsored Data content, allows sponsors across a variety of industries such as healthcare, retail, media and entertainment and financial services with the opportunity to better engage with customers and their employees.
Content providers and other businesses can use this network solution with existing mobile websites and applications. The service is integrated into existing platforms and services and will be available across many mobile devices and operating systems.
Encouraging customers to try a new smartphone or tablet app.
Promoting movie trailers or games.
Providing patient healthcare support via wellness videos.
Encouraging customers to browse mobile shopping sites.
Allowing businesses with BYOD policies to pay for the data employees use for specific business-related apps and services.
Enhancing customer loyalty programs by providing sponsored data access to products and services.
Additionally, the developer portal website includes intuitive features which allow sponsors to manage their offers, check billing and measure impact of offers using a robust analytics engine.