home of America's mostdependable 3G network, announced today
the formation of its Small Business specialty team to sharpen the company's
focus on the rapidly growing small business market segment.
Formation of the Small Business team demonstrates Sprint's intent to capture a
leading share of the segment's growth by dedicating resources, customizing
products, and developing special offers for small business owners. This team
will reside in Sprint's Business Markets Group, formed earlier this year.
"Many small business owners realize that technology can greatly enhance the way
they do business but are unsure about where to start or what products are best,"
said Carrie MacGillivray, senior analyst, SMB Markets: Mobility at IDC. "These
business owners are looking for a provider with a broad portfolio, multiple
channels to reach them directly and the necessary tools to educate them on the
best communications solutions for their business. A service provider that can
provide these critical pieces will be well-positioned to win small businesses'
trust and help them streamline their communications and overall management of
The Small Business team will serve as a single, common interface for all groups
across Sprint that sell and serve small business clients to ensure consistent
focus on addressing the unique needs of business owners and their employees. The
Sprint groups include marketing, customer experience, product development and
all channels that reach small business customers, including telesales,
online/web, Sprint retail stores, and third-party retail partners.
"Sprint is well-positioned to help the small business community explore, embrace
and maximize new technology that enables them to easily stay connected to
customers and access critical information from virtually wherever they are,"
said Tom Shaughnessy, managing director of Small Business, Sprint. "We offer the
best solutions for small businesses - no matter their industry or communications
needs. Our distribution channels, which include a robust Web site, well-trained
retail locations and a strong network of indirect dealers, are ideally suited to
serve this community regardless of how they purchase voice and data products."
The Small Business team will introduce new market-based resources and expand on
existing programs available to small business customers today, including:
, a small business community Web site that is a
partnership with MSN and popular one-stop shop with tips and tools to enhance
business operations and productivity, access to expert sources who can provide
information that can be applied immediately, and a direct connection to interact
and build relationships with other entrepreneurs.
* Ready Now for Business, a program that ensures business customers clients have
a positive experience in Sprint retail stores and preferred retailers. Retail
sales associates work with customers to ensure the correct rate plan, device and
additional features are matched with the business needs of the client. Before
leaving the store all the features, services and applications have been
activated and trained.
* New certified indirect dealers that focus on selling and serving the small
* New market-based Small Business Account Executives provide support and
training for Sprint retail locations and local certified dealers.
* Sprint Premier Care, a team that focuses on proactive and specialized support
for small business customers with one to 24 wireless devices.